SEO

SEO Services

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What is SEO?

SEO refers to ‘search engine optimisation’, an all-encompassing term for the processes used to improve a website’s visibility in the search results. Google is continually developing the algorithms they use to decide where to rank specific sites, with the volume of ranking factors to consider growing all the time.

Google doesn’t change its algorithms simply to make ranking more difficult but instead, to improve the browsing experience for those seeking information online. An effective SEO campaign must work in line with this and aim to do the same. SEO is a long term strategy, all about making sure your site is positioned highly for the right search queries, offers a seamless experience for users along with valuable, relevant and authoritative content. By doing so, you can create gradual but lasting results that get your brand seen and help you achieve your goals online.

Group talking about affordable SEO services for clients.

Why is SEO Important?

Visibility

The internet is already a hugely competitive environment for brands to get themselves noticed, and it’s not going to get any easier. As a brand, you may have a unique, highly visual and user-friendly website out there, but if it’s not optimised for search engines to find, crawl and rank, your target audience simply won’t know you exist. Search engine optimisation is necessary for your online success, now more than ever. We are passionate about helping brands achieve their full potential online and by harnessing our experience and knowledge in SEO, we can help you achieve this too.

Awareness

Let’s face it – when browsing online, most of us will click on one of the first few sites in the search results. If your site isn’t ranking on page one, you’ll be missing out on tons of valuable traffic to your top-ranking competitors. Not only does SEO help established brands to maintain and grow their reputation, but it also allows small businesses the opportunity to get themselves in front of their target market alongside the big names in their industry. No matter the size or industry of your business, we can help work alongside you to get your brand name out there and products selling online.

Lasting Results

By working with an SEO agency and having an intuitive, well-rounded strategy devised by specialists, small businesses can go from not ranking at all to appearing alongside their top competitors over time. Unlike short term strategies like PPC, where you must pay for your visibility, SEO is an ongoing and long term investment with lasting results. The search results are a volatile place, but once Google has recognised your brand as an authoritative and valuable site in your niche, you will continue to rank highly over time and benefit from the increased traffic that comes with it.

Why should you invest in professional SEO services?

There are many benefits to working with an SEO company. While we handle your website’s visibility in the search results, you can focus on what matters: running your business. Our team consists of multiple specialists and strategists in technical SEO, onsite content, outreach and digital PR so that together, we can offer a bespoke, diverse and highly targeted SEO strategy.

SEO is about understanding what your target customers are searching for to devise a strategy that gets you in front of the right types of people at all marketing funnel stages. Effective SEO isn’t just about getting your site to number one for your specific product terms; it’s about establishing your brand as a thought leader in the industry. It’s about generating traffic to your site that is relevant, responsive and interested in what you’ve got to offer.

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SEO Company meeting about a client campaign.
Monthly reports for an SEO service.

What do Bigfoot’s SEO services involve?

From the offset, our SEO agency takes the time to get to know the ins and outs of every client we take on board. We like to get fully invested in your business, learning about the industry, what you’ve got to offer, your target customers, and most importantly, your goals to make sure any work we do helps you achieve these. Whether your goal is to generate more organic traffic to your site, increase sales and conversions or boost your brand awareness overall, we tailor our strategies to work in line with your KPIs.

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How is our SEO agency different?

  • Our team comprises specialist executives in their fields of technical SEO, content marketing and digital PR – we don’t believe in sticking to ‘all-rounders’.
  • Each strategy is bespoke to your industry, website, and long term goals.
  • No lengthy contracts to tie you down.
  • No fixed pricing – our prices are based on the scale of campaign required for your unique business and website.
  • Monthly data-led reports and regular, transparent communication about our strategy, progress and results achieved.
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Bigfoot Digital working on an SEO services campaign.

Our expertise and approach:

Market research & road mapping

Bigfoot Digital’s client onboarding process involves us getting to know your business’s market and company inside out, so we can design a bespoke roadmap for growing your visibility in search over time. Our roadmaps are shared with your team for complete transparency so you can see at which point in the campaign we will be implementing specific approaches and why. As well as helping you succeed, we want you to understand why we do what we do – transparency is very important to us.

Keyword research

Keyword research is one of our strategies’ core elements, where we dig into the terms and queries your target audience use to find your products. Our SEO strategists will map out your site assigning relevant and specific target keywords for each page, as well as putting together an informational keyword strategy to make your site the go-to place for advice and not just transactional terms.

Rather than just opting for keywords with the highest search volume, we pay close attention to search intent, ensuring that the keywords targeted get you in front of the right type of people at all stages of their buying journey. We do not believe in trying to convince you that we’re successful due to ranking for any old keyword – we will work towards the competitive and important keywords that will really benefit your business.

Technical SEO

Our technical SEO specialists carry out an initial site audit along with regular audits to bring your site’s functionality in line with Google’s core and complex algorithms. Before working with a client, we offer complimentary SEO audits that start to scratch the surface of basic problems. Once you’re on board, we go through your site with a fine toothcomb, highlighting all issues identified and solutions to iron out and ensure your site is technically sound.

Technical SEO is something we prioritise at the early stages of every client campaign to ensure your site can reap the most benefit from our further content marketing and link building strategies over time. The technical SEO stage allows us to build the foundations for a successful campaign.

Local SEO

For many businesses, increasing your visibility in your local area can be just as, if not more important than gaining national visibility in search. We tailor our SEO strategies to suit your business’s size, location, and goals to generate attention for your brand in the right areas and not just anywhere by enabling your site to rank better in local searches and gain visibility in Google Maps.

Content Marketing

Content marketing is fast becoming one of the most important ways to get your brand noticed and ranking in the search results. As part of an SEO campaign, our content strategists and writers work with you to understand your target audience, tone of voice, and industry down to the ground to develop an onsite and offsite content strategy that is targeted, valuable, but most of all, profitable.

Bigfoot Digital’s content team are specialists in creating strategies comprised of transactional and informational content that brings traffic to your site at all stages of your marketing funnel to establish your site as an industry leader and ultimately generate conversions. We also carry out regular content audits to examine the existing content on your site, pinpointing any pages that can be improved, removed, or re-optimised to benefit your site’s overall quality and performance in search.

Link Building

As a general term, link building refers to the processes involved in generating backlinks that point to your site. At Bigfoot Digital, we don’t believe in blackhat SEO tactics and understand the importance of placing relevant and authoritative links to our clients’ sites. It’s about quality, not quantity, so we pay close attention to the authority, relevance and reputation of every site we work with.

We use a combination of offsite SEO tactics depending on your site’s existing authority, including outreach marketing and digital PR. We create high-quality, unique and valuable content that we use when outreaching to place links on both industry-specific sites as well as local and national publications. The goal is to establish your brand’s authority online, boost your brand awareness and ultimately gain your site top position rankings.

Industries we’ve worked with:

Benefit from our free SEO guide:

We wanted to put our tried-and-tested techniques into one comprehensive guide for business owners and marketers interested in starting to incorporate SEO into their online strategies. This guide is a brilliant place to start for those wanting to build on their SEO knowledge and kick-start the growth of their site’s visibility in search.

  • Proven strategies across all SEO areas – onsite optimisation, link building, outreach, and content marketing.
  • A breakdown of Google’s key ranking factors and algorithms.
  • Conversion rate optimisation tactics.

Simply hit the button to get your hands on a copy:

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Our Happy Clients:

Pago Fruit Drinks

“We have used Bigfoot Digital for a number of years. They are simply the best digital marketing agency in the business. They have a clear understanding of technical SEO with great results and attention to detail. I have no hesitation recommending Bigfoot Digital for their exceptional social media marketing and SEO services.”

Marvin, Premium Fruit Beverages

“We have the single biggest regional social media presence for stop smoking services. That’s all thanks to the social media team at Bigfoot Digital. Our page growth has been impressive and we’re delighted with the results. I look forward to a long-lasting relationship with them and can’t wait to see how things progress.”

James, ,NHS Foundation Trust

“Having asked a number of companies to provide us with a brief of how they could help us with a bespoke digital strategy, Bigfoot Digital stood head and shoulders above their peers. Our online presence through Facebook / Twitter and SEO have continued to improve since we began working with them back in 2015. They provide an excellent service with professional support and advice as and when needed. I would highly recommend considering their service to anybody looking to increase online presence.”

David Truby, Greensleeves

“Their team is knowledgeable, responsive and committed to producing deliverable results making them an ideal digital partner. We have always been impressed with their personal service with bespoke solutions for our business. Honest, monthly reporting is included with development opportunities and positive results. Their social media marketing and website design services are exceptional and I would recommend them to anyone. Overall, an incredibly friendly team of experts who actually deliver on their promises.”

Heather Cooke, Taylor Studwelding

“The team at Bigfoot Digital are knowledgeable, professional and extremely helpful.  From our initial consultation we knew we had the right company to help improve our internet presence. They have provided us with advice and support over the last year and we have seen a huge increase on our google listings. The Website Development team have gone above and beyond with technical support, which has been invaluable. We would not hesitate in recommending Bigfoot Digital.”

Suzanne Wilkinson, Churchfield Dental Centre

SEO Services

How affordable are your ‘affordable SEO services?’

All pricing changes based on the number of hours we need to plan, build and manage your campaign.

Our pricing is simple. We will access your campaign and provide a free quote based on the number of hours our team will need on a monthly basis to achieve your goals.

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