Retail Marketing

Retail Marketing

Kick-start your retail marketing!

With the retail industry encompassing so much, from soft goods like clothing and cosmetics to durable goods like technology, marketing your business effectively online is essential for people to see what you have to offer. Without having a solid, unique and results-focused retail marketing strategy, your retail business risks being one of the many to fade into the background.

We’re here to make sure that doesn’t happen.

Our team of experts has tons of expertise and years of experience in all aspects involved in retail digital marketing. Whether your retail marketing strategy needs a focus on SEO, Social Media, Website Design, Content Marketing, or PPC – you name it, our retail marketing agency can help.

retail marketing on a laptop screen

What is retail marketing?

retail marketing being researched

Retail itself is essentially the selling of any product, either online using an e-commerce site or at a physical store. ‘Retail marketing’ is the vital process of promoting your brand, so that consumers know your brand and product(s) exist.

Developing a strong brand reputation and presence online is essential for your business to bring in conversions nowadays. Consumers simply don’t buy from businesses with no legitimacy or social proof behind the quality of their products.

To hugely boost your brand awareness and ensure that your products are promoted online in the right way that suits your target market and brand image, put your trust in the professionals to see your conversion rates benefit from the retail marketing best practices.

Social Media Management

Social media has taken over. If your retail brand is to be recognised as a reputable and trustworthy brand, being active and engaging on all social media platforms is the way to go. Unfortunately, though, it’s not as simple as posting some generic content a few times a week. These days, you need to go the extra mile.

Our social media specialists can help by developing extensive social media campaigns, that get you seen and recognised by the right types of consumers. From creating unique content that suits your brand’s persona, to engaging with your ideal target consumers and building up your brand reputation – social media gives you a platform to show consumers why your brand is different.

E-commerce Website Design

The foundations for any successful retail marketing strategy start with having an impressive site. People form an opinion on your brand in less than a second, just based on the appearance of your site. Although the saying goes, ‘don’t judge a book by its cover’, in the e-commerce world, this basically goes out the window. If your business relies on an e-commerce site to sell your product(s), having a unique, branded-up and highly functional website design is your only option if you want to reach success.

E-commerce website design is all about making your user journey as smooth-sailing and enjoyable as possible. Our web team has a range of skills and experience in building e-commerce sites that match our clients’ every requirement and, most importantly, that convert like crazy.

Search Engine Optimisation (SEO)

SEO can be overwhelming, with Google changing their complex algorithms practically every day. Despite it being hard to keep up, if your retail marketing doesn’t incorporate SEO, no one will find you in the minefield of the Google SERPs.

Our retail SEO executives are passionate about keeping up to date with all the retail marketing best practices, so our clients can benefit from well-informed techniques and reach the top of Google in no time.

Content Optimisation

Content is key to hooking people in and persuading them to make a purchase. It can, quite frankly, make or break a retail marketing strategy. For retail marketing, in particular, content needs to be compelling and innovative, whilst also providing plenty of value and product information for your prospects.

If writing content is something your brand has little experience or struggles with, we have a team of trained content specialists who write copy that converts whilst still completely fitting the tone of each brand.

Pay Per Click (PPC) Ads

Paid ads, although they require a budget, can be highly effective, especially when it comes to retail marketing. We have all been there where we are scrolling through social media or Google and notice a product in a banner that catches our eye and clicking through to the site.

Our experienced PPC specialists can ensure that your paid ads are set up effectively, to target the right types of people, in terms of their demographics, interests, browsing habits and more.

Why work with Bigfoot Digital for your retail digital marketing?

We understand and pride ourselves on offering only bespoke strategies, that are completely tailored to meet the individual needs and goals of each client. Whether you are looking for support with a certain aspect of your online strategy or are looking for a team to completely take the helm, our retail marketing agency can support you.

Our main aim is always to develop techniques and methods that bring our clients the highest possible ROI. To do this, all our retail digital marketing methods have a strong focus on results and data – everything is evidence-based.

retail marketing executives discussing

Free Download – Retail Marketing Guide!

From content optimisation to pricing, branding and strategy, it can be a challenge for many business owners to focus on marketing while running a business. That’s where we come in.

We have pooled together our 20 years’ of marketing expertise to bring you an essential guide to retail marketing. Get your free copy today and use these proven tactics to grow your business with new leads, sales and opportunities.

Hit the button to download your free guide:

Ready to get stuck into your retail marketing?

If you feel like your retail marketing strategy is lacking or letting you down, don’t hesitate to get in touch with our team to find out how we could help you. We can discuss your budget, needs and overall aims to identify the best plan of attack for nailing your retail marketing and having your conversions booming.

You can give us a call on 01226 720 755 or send an email if you prefer, to enquiries@bigfootdigital.co.uk.

Our Happy Clients:

Pago Fruit Drinks

“We have used Bigfoot Digital for a number of years. They are simply the best digital marketing agency in the business. They have a clear understanding of technical SEO with great results and attention to detail. I have no hesitation recommending Bigfoot Digital for their exceptional social media marketing and SEO services.”

Marvin, Premium Fruit Beverages

“We have the single biggest regional social media presence for stop smoking services. That’s all thanks to the social media team at Bigfoot Digital. Our page growth has been impressive and we’re delighted with the results. I look forward to a long-lasting relationship with them and can’t wait to see how things progress.”

James, ,NHS Foundation Trust

“Having asked a number of companies to provide us with a brief of how they could help us with a bespoke digital strategy, Bigfoot Digital stood head and shoulders above their peers. Our online presence through Facebook / Twitter and SEO have continued to improve since we began working with them back in 2015. They provide an excellent service with professional support and advice as and when needed. I would highly recommend considering their service to anybody looking to increase online presence.”

David Truby, Greensleeves
Taylor Studwelding Logo

“Their team is knowledgeable, responsive and committed to producing deliverable results making them an ideal digital partner. We have always been impressed with their personal service with bespoke solutions for our business. Honest, monthly reporting is included with development opportunities and positive results. Their social media marketing and website design services are exceptional and I would recommend them to anyone. Overall, an incredibly friendly team of experts who actually deliver on their promises.”

Heather Cooke, Taylor Studwelding

“The team at Bigfoot Digital are knowledgeable, professional and extremely helpful.  From our initial consultation we knew we had the right company to help improve our internet presence. They have provided us with advice and support over the last year and we have seen a huge increase on our google listings. The Website Development team have gone above and beyond with technical support, which has been invaluable. We would not hesitate in recommending Bigfoot Digital.”

Suzanne Wilkinson, Churchfield Dental Centre