What is Email Campaign Management?

What is Email Campaign Management?

Effective email campaign management can increase your businesses success.

With technology on the rise, email marketing is becoming increasingly impactful in the world of online marketing. Smartphones have created an entirely new platform to quickly and easily access emails on, with around 55% now viewed on mobiles instead of desktops.
With more people regularly checking their inbox, now is the time to get on board with email marketing campaigns. As a business our self we understand the constant drive to stay relevant in the competitive market, constantly looking for ways to increase success. The continuously changing trends within the world of digital marketing can be difficult to keep up with, which is why we’re here to help!

With a variety of digital marketing techniques out there, it can be tricky to decide exactly what you should be implementing into your marketing plan. With a successfully managed campaign, email marketing can be a doorway to your business success, offering an unrivalled return on investment.

Email campaign management by a woman working in an office.

What is email marketing?

Explained simply, email marketing campaigns are emails that your company sends out to subscribers promoting your business, products and services. The campaign consists of messages that are sent out regularly via email, used as a marketing tool to encourage people receiving your email to click the link provided to your website in order to promote your services and products.

Sending out basic emails sounds simple, but this is not the case with successful email campaign management. People receive countless emails per day, with a high percentage of these being email campaigns sent out by your competitors. With email campaigns growth in popularity, you need to put the work in to guarantee an interested customer.

Ensuring you are staying relevant in the inbox and not thrown in the trash bin requires an emphasis on email campaign management. It is essential to make sure when your email pops up in your subscribers’ inbox, they are intrigued and inspired to click on and read what you’ve sent them.

Social media marketing on platforms such as Facebook and Twitter have become increasingly popular. Where social media lets you reach a wide audience, email marketing allows subscribers to feel personal engagement with your company. This is particularly effective when they are directly addressed in the email.

Before beginning your email campaign, research and management planning is essential. With such a competitive marketing area and so many aspects to consider for success, it is essential to have your email marketing campaign managed correctly and efficiently.

What is email campaign management?

Email campaign management is the organisation of how you want your email campaigns to be structured, created and sent. With the majority of businesses investing in email marketing due to the high percentage of success, campaign management is essential, enlisting all of the best strategies to attract and influence your audience.

Email marketing is more than just simply writing an email and sending it to your subscribers. It is a tough battle for success inside a packed inbox, and your management is what impacts whether or not your email is opened. Your emails should be planned in advance, focusing on essential aspects that are sure to optimise your campaign to its best potential.

The most important question to consider is what about an unopened email influences your subscribers to read on? There is much more to consider than you might originally think when planning a campaign for the first time, which is why management is crucial. Here are just a few of the elements that need to be managed for a successful email campaign:

Subject Line

The subject line of an email is just about the first thing your customer will see, which is why it is so important to be eye-catching and intriguing. Email campaign management will allow you to strategically write the perfect subject line for each instalment, implementing your brand identity into it.

Quality content

Content is another essential feature when it comes to email campaigns, being an integral feature of the message sent to your customers. The key is to make your content high quality and concise, keeping your audience interested and telling them exactly what it is you want them to know. Whether it is a new deal you are offering or an upcoming sale, get to the point quickly and efficiently.

Perfect timing

Email campaign management requires knowing exactly when you should send your emails out to allow them to be as successful as possible. There is a lot to take into consideration when deciding on a date and time, but with the right research, it can help with your recipe for success.

Measuring results

Management of your email campaign includes regularly analysing statistics to check that the campaign created is successful. This includes analysing conversions to bounce rates as well as if the amount of site visitors has increased. This allows you to analyse how effective your campaign in and what changes could be made in the future.

Struggling with email campaign management? Take the stress out of your online marketing with help from Bigfoot Digital!

Our enthusiasm for digital marketing combined with our previous email campaign management success makes us the perfect agency to help you. Having previously managed a variety of email campaigns for our clients, we have the experience and expertise needed for a successful and motivating campaign.

We have a team of content writing specialists and digital marketing experts who will be able to manage and create your email campaign for you. Collaborating with you, we will ensure your ideas and aims for this campaign are achieved, through thoughtful planning and designing. No matter what your aims are from this campaign, we are happy to help.

Interested in creating an email campaign but not sure how to guarantee success? Get in touch today by calling 01226 720 755 or sending an email to enquiries@bigfootdigital.co.uk to talk to us about email campaign management.