What are the different types of social media?

What are the different types of social media?

woman researching the different types of social media on a laptop

One of the most effective ways to increase brand awareness is through different types of social media marketing.

The effectiveness of your social campaign can depend on the types of social media platforms you use. Did you know that over 2 billion people are active on different social media sites across the globe? This means, if you want to reach your target audience, it’s essential that you jump on the social media marketing bandwagon to reach your target audience.

Keeping up to date with social media trends while utilising the right features will help you to truly engage with your ideal audience online. However, it can be difficult to know which types of social media sites are the most effective for you and your company. Read on for our top tips.

What types of social media sites are there?

From social networking sites such as Facebook to microblogging sites like Tumblr, there are so many options to choose from when picking the perfect platform for your business. Depending on your industry, one particular site can be much more beneficial than others for targeting a range of audiences.

It’s important to use the most popular platforms for your target demographic, as this shows where your audience spends most of their time. Facebook, Twitter and Instagram, to name just a few, are the hugely popular social networking sites around and really help to boost your business’ online exposure.


With over 2 billion active users, Facebook is one of the most popular social media platform around and provides businesses with plenty of opportunities. From posting advertisements to running offers and giveaways to entice more custom, these features can help to grow your following exponentially.

Facebook allows users to post status updates, share industry related news or other links and images to get people engaged in conversation and encourage them to visit your website. Growing your following through Facebook is one of the best ways to get that all important site traffic.

However, achieving results can take patience and time. Using Facebook’s paid advertising can give businesses quicker results, and setting them up is easy to do. To get the most out of your Facebook advertisements, there are things you should consider:

  • Focusing on your target audience and understanding who your products and services are aimed at is essential: Through Facebook ads, you can target different people based on their age, location, gender and interests, so your audience gets the most personalised ads for them.
  • Changing the types of advertisements your audience view on Facebook can reduce the amount of repetitive content they see daily: While it’s perfectly fine to re-use content, continuously posting about the same thing can decrease your chances of conversion. Keeping people engaged or showing a chain of different ads can intrigue your audience and encourage site visits.


Twitter is much more of a fast-paced platform, meaning it’s perfect for businesses looking to make an impact and grow their following. By posting updates and using targeted ads, which work in a similar way to Facebook, reaching the right customers can be a breeze. Simply put, there’s a lot that Twitter can do.

According to Twitter’s statistics, 69% of a small and medium-sized business’ followers buy from their shop, while 78% of followers retweet their posts. For small e-commerce companies, Twitter is an essential platform and, no matter your size, every business can benefit from having an active account.

While advertising on Twitter is slightly more expensive than other platforms, the features it possesses are extremely useful for business growth. For example, with Twitter advertising you can target the people who haven’t yet followed your page, creating adverts that are solely aimed at brand new customers.


Instagram is a platform on which users post creative photos and videos, complete with captions. Due to its ever-increasingly popularity, many businesses use this platform to showcase their unique selling points. Instagram also boasts one of the highest audience engagement rates around, making it a great contender for the king of social media!

Depending on your target audience, it can be relatively easy to reach out and spread your brand awareness on Instagram. The prime age of Instagram users is around 18-29, so for those looking to reach this demographic, taking advantage of its many opportunities is a great way to get ahead.

One of Instagram’s great features is its tracking and monitoring information. Instagram insights looks at your activity and following, as well as which of your posts have been the most popular, meaning you can post more of the content your audience loves.

Of course, there are many other sites out there which can help your business grow further. Researching where your target audience spends most of their time will really improve your organic traffic and help to grow your customer base.

So, why is social media advertising so beneficial to your business?

Using different types of social media and having an active presence can help you to reach your business goals. A social media account takes just minutes to set up and basic accounts are usually free. Although creating a fully optimised account can take time, it’s worth the effort for what you can achieve in the long run.

Using a variety of social networks, combined with engaging and interesting content, can go a long way towards boosting audience engagement, and creating a brand your customers can trust. After all, creating conversations and encouraging potential customers to have their say is vital when it comes to encouraging people to click through to your site.

Depending on your budget, the results you see and how fast you see them can vary. Using advertising and boosting your best posts can give you further exposure and the ability to gain a larger volume of business interest.

With time and effort, anything is possible using different types of social media.

We all know it is well worth setting up social media accounts for our businesses, but figuring out which types of social media platforms are most beneficial for your business is difficult – especially when you are new to the world of social media marketing.

If you are still feeling a little stuck and need some guidance, give our friendly team at Bigfoot Digital a call today on 01226 720755 for friendly, professional advice about our services.

At Bigfoot Digital, we recognise that social media marketing costs, and what you get for your investment, can be difficult to get your head around at times. This is why we always offer expert advice to our clients along with the best value for social media marketing services.

Our service costs depend on your specific requirements, and we never charge you more than we have to. We believe in effective yet affordable marketing across the board. Want to find out how our services can make the most of your business? Contact us today on 01226 720 755 – a member of our knowledgeable team will be able to assist you and answer any questions you may have.