What is a social media marketing plan?
Like most business decisions, money can be a major factor. When thinking about social media marketing costs, you need the best deals combined with the best tools!
Budgets seem to be the bane of every business person’s life. Unfortunately, when it comes to digital marketing and a social media marketing strategy, you can’t compromise on your professionalism. And, to make things even tougher, everyone is competing for the same thing.
Your competitors are building their profiles and their following, making it even tougher for your business to get noticed in the industry. However, one thing that plays on everyone’s mind is how much a good social media marketing strategy costs. There really only is one answer – it depends.
There are different services and tools available to enhance the experience you have on social media, as well as to help make it a success. Reviewing your options while deciding on what is most beneficial to your business is only the first step.
Social media marketing agencies are a good place to start if you’re not particularly social media savvy. Digital marketing agencies are filled with professionals who can create the best content for your audience, while properly maintaining your profiles. Simply put, a great agency can help to increase your leads and grow your following.
Social media marketers are skilled at running a range of client’s accounts over multiple social channels so, whatever networks can help you to reach your business goals, they’ll make sure you’re on the right platforms for your goals.
It’s fair to say that social media marketing costs can vary greatly. Depending on your needs and how far you want to delve into the social world, there are different packages available for the services you require. It’s best to contact social media marketing companies directly to get a feel for specific pricing and budgets.
How does a social media marketing agency work?
Of course, while we can’t speak for every agency, we can explain how we work. As our services are completely bespoke, our social media marketing costs vary depending on individual clients and services.
Let’s give you a feel for the types of work a social media marketing agency will carry out for a business.
To initially find out what a business needs, agencies will research your company and industry to find out what your goals and aims are, both for now and the future. Social media agencies tend to focus on the main platforms for their clients, those which are used the most and where your target audience are most active. This enables you to reach the right people and get the highest possible engagement.
At Bigfoot Digital, we offer a full range of services when it comes to social media marketing. Need to create a strategy? Check. Require creative content? We’ve got you covered! Looking to grow your following and get more people clicking through to your website? Easy! We know what’s important, and we always deliver.
From Facebook and Instagram to Twitter and LinkedIn, we’ll make sure you’re there and that your business is being seen, generating the buzz you need. It’s a great time to be active on social media and the benefits of growing your business across multiple channels are endless!
Social media tools and services.
Unfortunately, just having a social media profile and uploading content every now and then isn’t enough for a strategy. It won’t grow your following and it definitely won’t miraculously bring hundreds of new customers knocking at your metaphorical door. You need to do things the right way if you want to see any sort of progress.
When you’ve decided on your platforms, you need to consider how you can sell yourself. Some tools are free to use, such as the majority of social media platforms, but social media marketing costs can be increased depending on your requirements.
Something that will definitely get your content seen by the right people is social media advertising. Most platforms have the option to run paid ads which target your specific audience, from age and location right down to specific interests. This can give businesses a huge boost in appealing to a very specific audience.
Depending on the platform you want to run ads on, the price can vary. Twitter can be more expensive than Facebook, for example, while some sites allow you to spend a lot of money per day to boost your content, targeting a number of different areas if necessary.
Content creation and scheduling.
First up the creation of your content. Either yourself or your agency should create a variety of content that both speaks your customers’ language and that also encourages them to take action. From images and infographics to short snappy videos and testimonials, there’s a lot you can do.
When you’re confident you have great, regular content being churned out for your followers, then what? Are you expected to log into each of your profiles multiple times a day to post new content? Of course not. These days, technology has made things that little bit easier.
However, this convenience comes at a price. A reliable social media management platform can start from as much as £700, which can be particularly pricey. At our digital agency, we use these management tools daily, so there is never any additional cost to the client.
These platforms are great for allowing you to schedule your content for publishing in advance. You create your content in bulk and schedule it for the week, month or even year ahead. A really handy tool when you feel like you’re battling against time.
Scheduling platforms are also great for tracking your progress and working out which of your posts are performing better than others. Tracking and monitoring your efforts can help you to create more of the content your followers love, those that they react to and engage with the most.
Photo editing and grammar correction.
There’s nothing worse than bad grammar or a bland looking image. Not only does it give a bad impression and lack of professionalism from your company, but people may also think you’re not a high-quality company, resulting in them looking elsewhere. Not ideal!
Social media marketing costs can include the use of photo editing sites such as Canva, along with grammar correcting tools like Grammarly. Making your images and text look and sound the part is a great start for any strategy – it is the first thing your followers see, after all!
You can sometimes find free tools to do these jobs, but more often than not, free versions offer only limited features. To improve the quality of images and text to make sure they truly reflect your company’s’ professional capabilities, it can be better, in the long run, to invest in a comprehensive piece of software.
Need help working out your social media marketing costs?
At Bigfoot Digital, we recognise that social media marketing costs, and what you get for your investment, can be difficult to get your head around at times. This is why we always offer expert advice to our clients along with the best value for social media marketing services.
Our service costs depend on your specific requirements, and we never charge you more than we have to. We believe in effective yet affordable marketing across the board. Want to find out how our services can make the most of your business? Contact us today on 01226 720 755 – a member of our knowledgeable team will be able to assist you and answer any questions you may have.