How much does it cost for social media marketing?
Like most business decisions, it comes down to cost. Will social media deliver ROI?
Social media marketing is one of the fastest growing internet marketing strategies in existence. It makes sense; everyone is online these days. It used to be a way to connect you with old friends, but in recent years, social media has transformed into a valuable business tool.
But every marketing tool comes at a price. So how much does social media marketing cost?
Frustratingly, there’s no straight answer. It all depends on what your goals are and what you hope to achieve. If you want to speak to a professional before going ahead, then call 01226 720 755 for a no-obligation quote.
DIY social media marketing:
While there’s a definite advantage to social media advertising, you can do it effectively without the cost. However, this can be challenging if you are a newbie. You’ll need to be in the know when it comes to using the right hashtags on Twitter, communicating with online influencers and hooking potential followers.
Let’s start with hashtags:
Before we start talking about trending hashtags, we must first establish what we mean by hashtag – those who consider themselves ‘social media masters,’ you can skip this step.
A hashtag is a quick way to discover trending social media topics used by many. For example, #Movember is a trending hashtag used by thousands across the globe. Others will use hashtags for inspiration. Hashtags like #interiordesign, #roominsiration and #homeinteriors are good ones to consider for a homeware company.
There are a number of free online tools you can use to discover new hashtags. Allhashtags.com is a great online resource that will offer your suggested industry hashtags.
As you can see here, a simple search for Digital Marketing has delivered a range of popular hashtags that may be relevant. This is especially useful if you are lacking creative thought and need a little nudge in the right direction.
The best social media strategy for newbies. You are new to the social media scene. Your follower count: 0-100. Your experience using social media to engage with customers: nada! How can you generate a buzz around your brand without paying a fortune for support?
The answer is online collaborations. Social media influencers have the power to promote content that gets seen by thousands of loyal followers. Leveraging their success to boost your business on social media is a clever little trick. But don’t go in for the hard sell. Follow them, like, comment and share their posts – give them a reason to collaborate with you.
That sounds, erm, interesting! It’s a concept whereby you publish something that makes people stop, read and take action. They are ‘hooked!’ There are two core approaches here:
- The first is offering an irresistible deal people can’t turn down. Start small with a free offer that is packed with value, and doesn’t cost you a fortune to create. From there, you can establish a relationship with your audience. They trust you and will continue to purchase from you in the future.
- The second is the slow and steady approach. Publish creative content that interests your readers – think video, GIFS, images and live streams. This style of creative content will ramp up your followers and lay the groundwork for future promotional posts.
Don’t want to do everything yourself? We don’t blame you!
Social media is challenging, not to mention time-consuming. And as we know all too well, time is money. You’d rather focus on running your business – you know, making money. If you want a cost-effective solution, why not hire a social media marketing agency?
Some social media marketers charge an arm and a leg for their services. You need to establish precisely what you are getting for your money. Do they offer content writing, social media scheduling and campaign analysis? If so, weigh up their costs against your existing marketing strategy.
So, let’s answer the question you all came here for…
How much does it cost for social media marketing?
The cost of a comprehensive social media marketing strategy that includes management across all platforms can be anywhere between £700-£2000 depending on the budget and goals.
Social media marketing agencies are filled with professionals who create the best content for your audience while optimising your profiles. Simply put, a great agency can help to increase your leads and grow your following.
Social media marketers are skilled at running a range of client’s accounts over multiple social channels so, whatever networks can help you to reach your business goals, they’ll make sure you’re on the right platforms.
It’s fair to say that social media marketing costs can vary greatly. Depending on your needs and how far you want to delve into the social world, there are different packages available for the services you require. It’s best to contact social media marketing companies directly to get a feel for specific pricing and budgets.
Social media tools and services.
Unfortunately, just having a social media profile and uploading content now and then isn’t enough for a strategy. It won’t grow your following, and it definitely won’t miraculously bring hundreds of new customers knocking at your metaphorical door. You need to do things the right way if you want to see any sort of progress.
When you’ve decided on your platforms, you need to consider how you can sell yourself. Some tools are free to use, such as the majority of social media platforms, but social media marketing costs can be increased depending on your requirements.
Something that will guarantee your content is seen by the right people is social media advertising. Most platforms have the option to run paid ads which target your specific audience, from age and location right down to particular interests. This will give your business a considerable boost in appealing to a very specific audience.
Depending on the platform you want to run ads on, the price can vary. Twitter can be more expensive than Facebook, for example, while some sites allow you to spend a lot of money per day to boost your content, targeting many different areas if necessary.
Content creation and scheduling.
First up, the creation of your content. Either yourself or your agency should create a variety of content that both speaks your customers’ language and that also encourages them to take action. From images and infographics to short, snappy videos and testimonials, there’s a lot you can do.
When you’re confident you have engaging, regular content being churned out for your followers, then what? Are you expected to log into each of your profiles multiple times a day to post new content? Of course not. These days, technology has made things that little bit easier.
However, this convenience comes at a price. A reliable social media management platform can start from as much as £700, which can be particularly pricey. At our digital agency, we use these management tools daily, so there is never any additional cost to the client.
These platforms allow you to schedule content in advance. You create your content in bulk and schedule it for the week, month or even year ahead. A convenient tool when you feel like you’re battling against time.
Scheduling platforms are also great for tracking your progress and working out which of your posts are performing better than others. Tracking and monitoring your efforts will help you to create more of the content your followers love. Those they react to and engage with the most.
Photo editing and grammar correction.
There’s nothing worse than bad grammar or a bland looking image. Not only does it give a bad impression and lack of professionalism from your company, but people may also think you’re not a high-quality company, resulting in them looking elsewhere. Not ideal!
Social media marketing costs can include the use of photo editing sites such as Canva, along with grammar correcting tools like Grammarly. Making your images and text look and sound the part is an excellent start for any strategy – it is the first thing your followers see, after all!
You can sometimes find free tools to do these jobs, but more often than not, free versions offer only limited features. To improve the quality of images and text to make sure they truly reflect your company’s professional capabilities.
Need help working out your social media marketing costs?
At Bigfoot Digital, we recognise that social media marketing costs, and what you get for your investment, can be difficult to get your head around at times.
For this reason, we always offer expert advice to our clients along with the best value for social media marketing services.
Our service costs depend on your specific requirements, and we never charge you more than we have to. We believe in effective yet affordable marketing across the board.
Want to find out how our services can make the most of your business? Contact us today on 01226 720 755 – a member of our knowledgeable team will be able to assist you and answer any questions you may have.