How Bigfoot Agency deployed a custom conversational AI to systematically engage hundreds of dormant records, booking 93+ high-intent appointments and securing £98,000+ in immediate new revenue.
Our client, a busy legal services firm, suffered from a classic sales floor bottleneck. Their intake team was heavily incentivised to focus only on brand new inbound enquiries.
As a result, older leads that required nurturing were completely ignored. Hundreds of previously paid for records were sitting dormant in their CRM, gathering digital dust. The business was constantly paying a premium for new lead generation while ignoring a massive pool of untapped revenue.
Hundreds
of dormant leads ignored
Bigfoot Agency stepped in to automate the heavy lifting. We integrated our proprietary AI Reactivation Bot to bypass the human intake team entirely and speak directly to the dormant database.
The AI sent highly targeted, conversational text messages to older leads, referencing their previous interest in legal services without sounding like a robotic marketing broadcast.
When leads responded, the AI answered their questions, addressed objections, and qualified their current readiness to proceed using advanced Natural Language Processing.
Only when a lead requested a callback and was fully qualified did the AI book the appointment and hand the warm prospect back to the human legal team.
By deploying our automated systems, the client effectively cloned their best sales development representative. The AI worked 24/7 to sift through the discarded data, finding ready-to-buy clients that the human team had missed.
467
Lost Leads Engaged
103
Callback Requests
93+
Appointments Booked
49
Closed Sales
£98k+
New Revenue
Zero cold calls. Zero human outreach. Pure AI-powered reactivation at scale.
Your CRM is full of hidden revenue. Discover how Bigfoot Agency's intelligent automation can reactivate your past leads and fill your diary with qualified appointments.
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