A 300% Visibility Increase for a Bespoke Caterer
+313%
Year-on-Year Visibility Increase
8+
Enquiries Per Day (from 4 per week)
500+
Direct Clicks from Local Map Pack
Deployed
Bespoke CRM Automation System
Our client, a high-end catering service, came to us experiencing a common agency trap: they were relatively happy with their existing rankings, but the service level from their previous supplier was severely sub-par. Initially, their sole focus was simply to maintain and improve their UK-wide Google rankings for key local areas.
However, upon conducting a deep audit, our team uncovered a massive missed opportunity. Because the client targeted the entire UK, they had assumed a Google Business Profile was unnecessary. Consequently, they had absolutely zero visibility on Google Maps, completely missing out on high-intent local and regional enquiries.
The Insight: A national presence without local signals was leaving money on the table with every local search.
Bigfoot Agency implemented a multi-tiered growth strategy that combined foundational Local SEO with cutting-edge AI automation.
We immediately established, verified, and heavily optimised a new Google Business Profile. Because they were already an established business, this strategic move yielded instantaneous results, capturing local demand that had previously been ignored.
As traffic scaled, we shifted focus from volume to quality. We began targeting high-end ticket enquiries by establishing their presence with AI SEO. They now consistently appear for multiple search terms in AI-generated replies, including ChatGPT and Google AI Overviews.
To handle the influx of enquiries, we built a fully bespoke automated lead flow system. This system automatically qualifies or disqualifies leads, routing them into a CRM for future marketing and comprehensive lead analysis, a capability the business had never possessed before.
The turnaround was incredibly rapid. Within 90 days, their previously non-existent Google Business Profile generated hundreds of interactions. In the first six months alone, the profile reached over 3,500 views, resulting in hundreds of direct calls, website visits, and 500 direct clicks from the local map pack.
Simultaneously, our on-page content optimisation delivered staggering organic growth. Year-on-year, organic enquiries skyrocketed from a mere 4 per week to 5-10 every single day.
Google Search Console data confirmed massive regional growth across their targeted locations over a 3-month period compared to the previous year:
Previous Year
27,503
This Year
60,902
Previous Year
2,731
This Year
6,517
Regional pages for Lincoln, Chelmsford, and Edinburgh all saw significant impression and click increases, cementing their national footprint.
Today, the client enjoys a +313% year-on-year increase in overall visibility, proving that combining local trust signals with advanced AI lead automation is the ultimate blueprint for scaling a service-based business nationally.
Book a free strategy call with our team to discover how we can transform your business visibility and automate your lead flow.
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