Architecture marketing is overwhelming as it’s different to marketing in any other industry sector. You are working in an incredibly competitive industry filled with big brands with even bigger budgets. If you are looking for marketing plans to get more clients through the door as quickly as possible, then you’ve come to the right place.
Now, first of all, let’s make one thing clear, this is not going to happen overnight. We’re honest people and like to set your expectations from the get go. The best marketing is strategic and takes a long-time approach.
If a client is already searching for a the ‘best architecture firms’ in the business, then you are late to the party.
You need to assume all your competitors are already using architecture marketing to reel in big business. Like an architecture project, digital marketing has multiple layers to cover before overveiling a masterpiece. That’s why, at Bigfoot Digital, we like to plan, prioritise and test everything before rolling out the best possible strategy for your architecture business.
Architecture firm marketing takes experience, expertise and an exceptional strategy to be successful.
With that said, we know you have come here for those architecture marketing plans, so here are 5 digital marketing strategies we know from experience to yield impressive results:
1) The Power of PPC for Architecture Marketing
We know the quickest way to generate interest in your business and clicks through to your webiste is to run PPC advertising. This is the process of running ads to your website that targets people who are searching in your local area. The clicks through will take you to a page of your choice; services, blogging or a lead generation form.
Expert tip: While this may send you to the first page of Google and give relevance your website relevant, it is not a permanent fix. Be sure to implement a proven architecture marketing strategy for long time success.
Architects have been slow to adopt social media into their architecture marketing. Perhaps in fear of the unknown. It’s not a fad; it’s an exceptionally powerful tool for building brand awareness and pointing people to your website. For example, let’s take a look at LinkedIn for architecture firms. Here you’ll find endless opportunities to connect with industry professionals and business people – those with the power and status to invest in your architecture services.
Expert tip: Be sure to set up business social media profiles with search optimised content that links back to your website and includes a brand logo. This is an instant trust factor and shows that you are a legitimate business, rather than posting from your personal profile. We would, however, recommend sharing all communications on your profile to extend the reach.
Think about creating a blog on your website to publish frequent updates and don’t forget to share them on your social media channels. Google likes to see original content published on your webiste. Use industry keywords that you want to be found for online. This shows Google and searchers what you’re ALL about. Use these in your meta content, page introductions, URL and body copy – but don’t over optimise your content. This is a big red flag in the eyes of Google and you may end up doing more harm than good.
Expert tip: Don’t start architecture marketing without speaking to an SEO expert. There are many pitfalls in marketing so don’t go in unprepared.
4) Don’t Forget User Experience
If there’s one thing to do with a limited architecture marketing budget, it’s invest in a responsive website for your business. Be sure it is designed with your clients in mind. Most architect’s websites are designed for other architects, but don’t tell a story to their readers. Clients do not want to see industry jargon when searching for an architecture service. They want to see concise information explaining what you’re all about.
Expert tip: Everything you do becomes a part of your brand – not just your offices, clothes you wear and car your drive, but your online presence. Your website is your front of house. We build all websites using the WordPress CMS, known for its technical features that make personalised customisation possible. These website’s rank exceptionally well and are great for SEO!
5) Shareable Content
The final strategy on this list is to create sharable content. Getting published in digital media, such as local directories, magazines and industry news blogs can boost the authority of your website. You must be good if people are talking about your business, right? The key to getting published online is to distribute creative content, including press releases, guest posting and social media mentions.
Expert tip: Always link back to your website so people can find out more. You are looking for a natural progression of follow and no-follow links to ensure you are following Google’s best practices.
Got questions? We don’t blame you. If you’ve scrolled this far, we can assume you are really interested in architecture marketing and want to find out more. Our friendly team of SEO experts will be happy to answer any questions you may have. Call: 01226 720 755