After you produce and publish a video, you aren’t done yet. Making sure your target market sees your video is essential if you want it to bring results. Whether you just published a video to your YouTube channel or posted it on your website, here are the next four things you should do to make sure it benefits your marketing efforts.
Write a Strategic Title and Description
The first thing you should do is create a strategic title for your video. The title serves two purposes. First, it entices people to watch your video, so it should be descriptive, attractive and eye catching.
Second, it can make your video findable so when people search for related terms on YouTube, your video will appear in search results. Knowing this, your title should include relevant keywords your target market is likely to use.
Your description serves the same two purposes, so it should also be written strategically. Keep in mind that search engines can’t read video content, so your description is a good place to include keywords or even a partial transcript to optimise your video for search engines.
Share through Social Media and other Established Channels
Most businesses don’t have the luxury of being able to post a video online and then sit back and watch it spread across the internet and gain thousands of views. If you want people to see your video, you need to promote it. Start by sharing it through your social media accounts where you are consistently working to attract your target market.
You can also share your video with your email subscribers. According to Kissmetrics, videos in email can increase click through rates by 96 percent. This is a huge increase and illustrates how email marketing and video marketing can complement each other for powerful results.
Be sure to share your video with a channel that will reach the appropriate audience. For example, if you want to reach potential customers, use the channels you target this group with.
Respond to Comments and Engage with Viewers
Stay involved with your video by asking for feedback when you post it, responding to comments and thanking people for sharing it. The type of engagement you can expect from your video will depend on its content and the channel you share it through.
But, interacting with your market will help you build a relationship of trust, maintain a positive reputation and draw more attention to your videos so they will be more effective.
Recycle Evergreen Videos
Evergreen videos, or videos that have content that will be relevant indefinitely, are excellent marketing tools because they can be reused over and over again. Promotional videos that cover broad topics or aren’t tied to a one-time event can be shared again later to support your online marketing. Keep a good record of your videos and their content so you can easily go back and find relevant videos to share again and again.
After you post a video to YouTube, or anywhere else, use these four steps to make sure you are getting the most out of it and that it will boost your marketing efforts and bring the results you’re looking for.