When you use social media marketing, you need followers. To get your marketing message out and to see some results from Facebook, Instagram, Twitter or any other social media site, you need to build an online community of active and engaged users.
If you have been using social media to promote your business for a while, or even if you are just starting out, you may be facing the challenge of building your audience. Here are 10 things that will prevent you from building a strong following.
You Don’t Provide Enough Value
First and foremost, you need to give people a reason to follow you on social media. Whether you offer information, news, contests, coupons, a social community or entertainment, find something to offer and use to attract new followers.
Your Posts Are Boring
If your social media posts are boring, people won’t want to follow you. Make your posts interesting so that your accounts will be informative and helpful to your audience.
You are Spamming Other Users
No one likes a spammer. Spamming users can scare off the followers you have and can prevent you from gaining new ones. Posting too often, or sending overly promotional posts to all or even just a few of your followers is a sure way to get people to stop following you.
You are Too Self Promotional
Of course you should use social media to market your business, but don’t forget that you aren’t the only one on the site. Converse with others and even share content from other people, businesses and organisations. Be careful not to promote your competitors, but sharing information from others will help your account become more follower friendly.
You aren’t Targeting the Right People
Just like with all other types of marketing tactics, you need to target your audience on social media. Consider who is on the site and how you can best attract them and encourage them to follow your account.
You Don’t Post Often Enough
While you don’t want to be a spammer, you do need to post to your accounts regularly. Doing this will help you attract more followers and will help you market your brand even more, building a social media presence for your business.
You Don’t Engage with Your Followers
Social media is built for two-way communication. To make the most of it you need to engage with your followers. Ask and answer questions, encourage comments and share posts from your followers to get them engaged with your account. Again, this will attract new followers and help you maintain your following as you build it.
You are a Social Media Bully
As you use social media alongside your competition, don’t be a bully. Of course you want to stand out from the crowd and you want to compete for followers and customers, but don’t use social media to insult other businesses. This tactic will only backfire, hurting your own marketing efforts.
You Don’t Know Your Audience
When you know who you are talking to on social media, your target market and your followers, you can write more interesting posts and share content that appeals to them, which will help you gain more followers.
Your Accounts Lack Personality
Letting your personality show through on your social media accounts will help you gain more followers. Social media is a form of casual conversation, so find a personable tone for your brand and use it on all your social media accounts.
Gaining social media followers can be challenging, but by avoiding these 10 pitfalls you can build a following and successfully market your brand through social media.