Instagram has a huge number of followers and lends itself well to visual marketing. It’s one of those sites that have a niche use but can be a major part of your marketing plan. If you don’t have an Instagram account, or if you have one but haven’t logged in for a while, now is the time to start using it.
Instagram has a Huge, Very Active User Base
According to the social network, it has 300 million monthly active users, 70 percent of which live outside the United States. With this many users, you have an opportunity to get your brand and message in front of a large audience.
What’s more is that these users are sharing an average of 70 million photos every day, meaning they are very active on the site. Active users on a social network gives you a higher chance of reaching your market and generating some engagement, which can help you meet your marketing goals.
The Average Instagram user is Under 35
Some say teenagers are leaving sites like Facebook and Twitter in favor of newer social networks like Snapchat and Instagram. Whether this is true or not, Instagram does seem to be attracting a younger crowd: more than 90 percent of its users are under age 35.
If your target market includes people of this age, you can’t afford to skip Instagram. Instagram is a major social network for this group, which is a group that includes teenagers, university students, young parents and budding professionals.
Users are Interacting with Brands
Just having an account and posting content isn’t enough. To make social media marketing work, you need to generate some engagement and Instagram is a great place to do that. According to Flashstock, 50 percent of users “liked” a brand or product last month and 66 percent follow their favourite brands.
This tells us that users are interested in connecting with brands they support, which means you could get the attention of your market and interact with people much more easily.
Flashstock also reports that 30 percent of Instagram users say they discover new brands and products through branded social media posts. So, not only can you reach your current customers and fans, but you could also introduce your product to new people, increasing brand awareness and sales.
Instagram can Bring 15 times the Engagement
People aren’t just following their favourite brands and finding new products on Instagram, they are also interacting with content there. According to L2, Instagram’s engagement rate is 15 times that of Facebook. People are commenting on, “liking,” and sharing Instagram posts much, much more often than they are Facebook posts.
When your market interacts with your posts, you can more easily raise brand awareness, increase site traffic, make more sales and accomplish all kinds of marketing goals. Engaged markets are more likely to follow through on calls to action, which can bring big benefits to your business.
Instagram is a great social media network you can use to create an online community, engage with your market and even post ads. If you haven’t been using the site to its fullest potential, start now to strengthen your internet marketing campaigns.