Wix Vs WordPress: A Battle Of The Platforms!

You have come to this page looking for answers to the ‘Wix Vs WordPress’ debate.

We are obviously pretty strong advocates of WordPress (the fact that our site is built on WordPress should give that away!) But despite a whopping 34% of websites being powered by WordPress, it isn’t the only way to build a website.

In today’s post, we’re going to compare Wix vs WordPress to help you make an informed decision. By the end of this post, you should have all the knowledge you need to decide which is the right platform for you.

WordPress vs Wix: A brief overview.

Before we explore the Wix vs WordPress topic in more detail, let’s take a look at the basic components and what sets them apart. It all comes down to basic functionality and aesthetics.

  • Ease of use for beginners – that is, the ability to set up a fully-functioning website without the support of a web developer.
  • Flexibility and customisation – that is, the ability to customise a website and make it function in the way you intend.

Wix made the decision to sacrifice some elements of flexibility in order to create a simple website builder for the complete novice. WordPress went the other way by cutting back some areas of user-friendliness to give you the ability to 100% customise your website.

Which is easier to set up? WordPress or Wix?

In this case, Wix is the clear winner as it makes things easy for people looking to get a site up and running. However, things do get more tricky once the site goes live as there are hoops to jump through to ensure your website operates as intended.

WordPress is still pretty easy – but it does have some more elements in the set-up phase that Wix has skipped. But keep in mind that once


Creating a website with Wix is a breeze. It’s a simple click to complete process including the option to select your niche, theme and edit that theme. It’s that simple.

Firstly, you select the industry you operate in. We’ll choose ‘Restaurants & Food’ for this example. Once you have chosen your industry, you can move onto the selection of a theme.

The sample themes give you a pretty good idea of what your website could look like with some basic editing. From there, you will be presented with your chosen templates and the option to edit images, colours and fonts. And there you have it; your Wix website is live.

The entire process is undeniably easy for beginners and is simple providing you like the Wix pre-built templates and don’t mind compromising on some aspects of customisation.


WordPress falls behind when it comes to the speed of the set-up process. The entire set-up does take longer, but for good reason. Before you sign up to WordPress, you’ll need to purchase hosting and get your own domain. The decision to get your own domain is one you should 100% take.

WordPress allows you to use a domain name of your choice rather than the allocated WordPress URL. This will make your website appear unique and authentic in the eyes of visitors/ potential customers.

While the above may sound complicated, it’s really not. The whole process will take anywhere between 5 to 10 minutes to complete. You will find an abundance of support via online forums and blog posts. As we mentioned, the majority of people use WordPress to build websites, so you will always find advice online from experienced WordPress site owners.

Once you have installed WordPress, you’re onto the theme selection. Much like Wix, WordPress gives you the option of many pre-built templates with demos to help you decide. You can select from a wide range of free or paid for themes with the ability to customise each to meet the needs of your business. It may not be as quick or even as simple as Wix to set-up, but once your website is live, the process of customising content is much easier.

How much control do you have over the functionality?

Whereas it was a pretty close call in the battle of simplicity, WordPress reigns supreme when it comes to functionality and customisation.


If you want to make changes to your Wix website, you are at the mercy of the Wix App Store, which is severely limiting. There are only 288 apps in total – all of which are pretty limiting. As you will see in a second, this is only a fraction of what WordPress offers.

Other drawbacks include the inability to edit code or to get a developer to do it for you. This means that any bespoke customisation is not achievable – unless you make the switch to WordPress.


With WordPress, you have far more freedom.

Let’s start with the sheer number of plugins. There are a grand total of 53,000 plugins available that you can install and make instant changes to your site.

Want to integrate social media? How about advertising management, quizzes and contact forms? There’s a plugin for all of the above along with pretty much anything you can dream up.

There are some limitations when comparing WordPress to bespoke website design. There will be some things that plugins won’t let you do – that’s where a bespoke build comes into play. However, WordPress does have some flexibility when it comes to editing code, which puts it ahead in the Wix vs WordPress debate.

Which platform is best for ecommerce?

Both platforms do offer flexibility when it comes to ecommerce. However, WordPress does have the upper hand when it comes to selling products online.


With Wix, you can add a store app, or you can simply bolt it on to your existing template as you can see here:

This is fine if you’re selling an item in one colour, style and type. It will also cost an additional fee on top of the standard Wix website. Beyond that, you lack the ability to customise your product information in the same way that you can using WordPress.


Despite initially being set up as a blogging platform with limited capabilities, WordPress has come a long way.

It’s actually a pretty dominant ecommerce platform with WooCommerce accounting for 42% of all ecommerce sites.

With WordPress, you will need to download a plugin to set up a shop online. As we said, the most popular and user-friendly is WooCommerce.

It gives shoppers the ability to select from specific details like sizing, colours, and related items, along with a preview of reviews. When it comes to ecommerce and Wix vs WordPress, the flexibility of WordPress gives it the edge.

What is the price comparison?

As the saying goes, you get what you pay for. In this Wix vs WordPress debate, the two are relatively level pegging with Wix charging a fixed monthly rate and WordPress requiring a fee for hosting and domain name.


Wix has two standard pricing options for a regular site and one with ecommerce functionality. Here the pricing for regular websites:

And here is the one for an ecommerce website:

There is also the option of a free Wix website, but with these sites, you can’t use your own domain name, and you will fall victim to display ads.

Is one better for SEO than the other?

This is a tricky one as opinions are mixed. Some people will argue that Wix trumps WordPress, while others have the opposing view. As far as basic on-site SEO goes, there is no one clear winner. Both allow you to make changes to meta titles, descriptions, alt tags, and so on. They also both come with a responsive design and the ability to connect to Google Analytics, Bing Webmaster Tools and Search Console.

We’d argue that you have more control using WordPress. This includes setting commands for Google’s bots to crawl and index content, along with improvements to site speed, which both impact rankings.

Whichever platform you choose, don’t go into panic mode over SEO. The best solution is to follow Google’s guidelines – don’t fall into the Wix vs WordPress debate! There are Wix sites that have shot to the top of the rankings and have outranked WordPress rivals. Likewise, a large majority of WordPress websites perform incredibly well in the search results.

Wix Vs WordPress – Conclusion

WordPress is the clear winner in the Wix vs WordPress battle. Wix is great if you are looking for a solution that helps you build a website quickly with minimal effort. However, for those who want to take a more serious approach to their digital marketing and for rankings that last, WordPress is no doubt the way to go.

Are you looking for an ecommerce web design agency that will build a website tailored to the needs of your business and built with SEO in mind? You’ve found us.

We have a track record of delivering websites that not only look aesthetically pleasing but rank highly in the search results and bring in new enquiries.

Click the button to request your free website design proposal: