Our clients often ask, “Why is WordPress good for SEO?”
There are many reasons, but let’s start with some facts. WordPress is the most used content management system in the world which powers over 27% of the entire internet – and with good reason. It’s no coincidence that WordPress sites tend to rank well on Google. It’s attributed to technical features that make personalised customisation possible, especially for businesses looking for a bespoke website build.
Our skilled Web Developers have used WordPress to build all client websites with great success, including the Bigfoot Digital website. We have designed websites for recognised brands across the country that have gone on to convert clicks to customers. If you need help with the development of a responsive WordPress website to improve your search rankings, then see our bespoke web design services.
So, why choose WordPress?
1) Fast Load Speed
One of the most debated topics in the world of search engine optimisation and one that we have a strong opinion on is website speed. Google claims that when it crawls your website, it considers website speed – which can only be beneficial to WordPress users. WordPress websites tend to load faster than sites hosted on alternative content management systems. There have been several SEO experiments both for and against Google’s claims. However, it has been proven that a faster website will convert more users than slower counterparts.
2) Plugins increase functionality
This is where WordPress is great for SEO! WordPress plugins are features you can install – often compared to mobile apps. The WordPress Yoast SEO plugin is one of the most popular plugins to date as it offers suggestions to improve on-page content optimisation for all pages and posts.
Another great plugin used by all SEO specialists is Google Analytics which connects your website to a tracking system offering site-wide comparable data. We use Google Analytics to prepare monthly reports for all our clients detailing the progression of their SEO Campaign.
Sample Google Analytics account
3) Simple site structure
Part of having good website SEO is something called ‘site structure’. Google has to crawl billions of websites every day – that’s a tough job. If your website has a simple site structure with a clear internal linking structure, then you are making life easier for search engines.
WordPress naturally structures your website into categories based on blog posts, pages and tags. When you create a piece of content, all you have to do is click ‘post’ or ‘page’ and copy across your content. The categories and tags are hints to the types of content produced.
4) Access to WordPress SEO Specialists
There are countless experts out there who specialise in WordPress SEO, including Bigfoot Digital. Already have a WordPress account and need help with the management, optimisation and ranking of your website? We are here to help. Alternatively, if you don’t have a responsive WordPress website, then get in touch to benefit from our web design services.