Why go Social? A Quick Guide to Social Media

Why go social?

We are now in the age of Social Media. If your business isn’t going social you are missing out on serious website traffic and a lot of opportunities to market your products and services. Whilst it’s vital that your business has a presence on one or more of the social networks you need to get the basics right…

Where are your target customers?

Think about your market; where are your customers most likely to hang out online? Facebook and Twitter are the social giants, but if your audience is more active on LinkedIn build your presence there first.

Don’t just talk, listen!

Social media is not a platform for you to push out promotional messages. You need to listen to what your audience is talking about and adapt your messaging accordingly. Join the conversation, don’t be shy! Customers appreciate interaction from brands.

Facebook

Undeniably the most powerful social media platform that’s out there. Facebook is the second most visited website after Google, resulting in some impressive statistics…
– On average there are 486,183 people using Facebook every minute.

– There are 745 million daily mobile users.

– 500,000 likes take place every minute.

– Facebook has more active monthly users than the entire population of China – that’s 1 in 5 people worldwide.

Facebook Checklist

With so many people on Facebook, how can you get your page to stand out?

Build your profile out

Make sure all your information is on your profile. Link to your website, add profile and cover images.

Post every day

Posting every day can help improve how many people see your posts. Even post on weekends! Weekends are usually the busiest time for active followers. Use scheduling tools so you can plan posts in advance.

Vary post types

Make your content interesting. Experiment with posts using photos, videos and text and see what works best for your audience. Engage with them by asking questions.

Listen to your audience

Everyone appreciates being heard! Answer comments whenever necessary. People who engage with a brand are the most likely to be future consumers.

Follow other pages and join in the conversation!

Facebook is a real community. Look what other pages are doing and like, comment and share others’ posts when necessary.

Twitter

The fastest social media platform that gives you great opportunity to put out a lot of content. Whether you know your hashtags from your twitter lists, there is a lot that can be gained from being on this channel.

– Since Twitter began, over 300 billion tweets have been sent worldwide.

– 347,000 tweets are sent every minute.

– A day’s worth of tweets would fill a 10 million page book.

– 80% of twitter usage is on a mobile.

Twitter Checklist

How can you make your tweets catch the attention of the public?

Build your profile out

Be sure you’ve added photos to your cover and profile images. Put as much detail as you can in your bio, include a link to your website and relevant hashtags.

Use visuals

Tweets that use eye-catching images are 44% more likely to engage your followers. Twitter also has a feature called ‘twitter cards’ where you can use an image to create a call to action – i.e. a link to buying a product or signing up to your website. It’s time to experiment!

Use hashtags

Adding hashtags in your tweets can make them more searchable. If anyone searches for that topic you’re more likely to appear. Follow conversations relevant to your brand with hashtags and join in when appropriate. #twittertips

Create lists

You can create lists to organise accounts based around a certain topic. It makes keeping up to date with topical news easier!

Tweet as often as you can

As long as you spread your tweets out throughout the day, you can share a lot of updates. Think about what times your followers are most likely to see your tweets.

LinkedIn

How can LinkedIn help represent your business?

Create a company page

Fill in as much detail about your brand as possible – add images, your logo, link to your website. This page is a hub to learn all about your company.

Follow Influencers relevant to your industry

This can help keep up to date with latest news and updates in your field. Use your newfound knowledge to inspire your future content.

Join in and contribute to industry relevant LinkedIn groups

Not only does this help you follow the latest industry news, but by joining in discussing you can build your brand awareness.

Get your employees to engage with the company page

Your employees are most likely to engage with your page – so ask them! If they share your recent posts it spans to their network too.

Post regularly

It is commonly said 20 posts a month is the best strategy for results on LinkedIn. The best time to reach your audience is office business hours (i.e. 8-5, Monday to Friday.)

Share your expertise

Company news appeals to 53% of LinkedIn members. It’s what they’re looking for on this platform. Sharing helpful and informative updates about your business are most likely to receive the highest engagement rates.

Social sites you shouldn’t ignore…

Now you’ve mastered the big 3 platforms, it’s time to think about how other types of social media will best suit your brand.

Pinterest and Instagram are perfect platforms for a visual message

Pinterest – This is the second highest referrer of traffic to websites.
There are over 10 million users online and pins can reach a lot further than your current follower base.

Instagram – More than 70 million photos and videos are shared every day.
Users are 58 times per user more likely to engage with a brand on Instagram than Facebook.

The social platform built by the most recognised brand on the planet

Google+ – Over 1 million businesses created a Google+ profile within 6 months of it being launched.
Content on Google+ is also eligible to appear on the right hand side of Google’s search results.

Think your message is best said with video content?

YouTube – This is the third most viewed site after Google and Facebook, and often used as a search engine.
Over 4 billion videos are viewed on YouTube every day.

 

Common social media mistakes

Only using social media to advertise –
Mix it up! Exclusively posting about your products or services quickly dulls your audience’s engagement. Keep your audience interested and you’ll keep your brand to the forefront of your followers’ minds.

Deleting negative comments about your brand –
It may be tempting to hide anything negative said about your business but this is the perfect opportunity to show the public you’re ready to solve any problems that come up.

Ignoring private messages –
Even though these aren’t in the public eye, it’s another important way your followers can contact you and address any problems they may have. Show you’re approachable by always responding!

Not having a completed profile –
Look as professional as possible by making sure all information about your company is easy to find.

Not posting good quality images –
Poor image quality can make your brand look unprofessional. Make your images as appealing as possible for your audience.

Spelling and grammar mistakes! –
Always double check any content before you send it out. We promise your followers’ won’t hesitate to point any mistakes out for you!

Action Points for ALL Platforms

Before diving in to the digital marketplace, think about how social media can help your business.

Research What are your competitors doing online? What platforms do your customers use?

Strategize Plan how you can stand out and be engaging.

Be social Put your plans into action and start posting!

Monitor Interact with your customers when necessary. Look at what content is working and what isn’t – how can you improve this?

Evolve be prepared to change with the times. Social media is fast paced and ever changing.