Everyone has a blog these days, from high powered executives, to 9-year-old school children. They’re all contributing in some way to the mass of information, entertainment, and creativity available on the Internet. Blogs have also become a great way to stand out in your field, and improve your job prospects or your reputation within your industry. With Google Author Rank, and Bing joining forces with Klout, never before has it made so much sense to start a blog.
The problem is, blogging is actually hard work, and the ongoing maintenance can begin to feel like a full time job. This is precisely why so many blogs fail. If you tried to make a list of blogs you really love and check every day, it’s probably only a handful, and they’re probably managed by teams of writers. To maintain and build a successful blog using only your own initiative takes a lot of skill, so here are the reasons blogs fail, and how you can avoid these pitfalls.
Building an audience takes time, and many people will give up before they’ve had a chance to reach the popular stage. While time is one factor in building up an audience, there are other considerations to be made. Are you publicising your posts effectively? Are you actively sharing on social media? and most importantly, are you reading and leaving feedback on other blogs?
There’s no point in being hyper enthusiastic about your blog for 3 weeks, only to forget about it and neglect it after that. Blogging takes time, so before you waste any time on it, ask yourself if you have the time to sit down and write regular posts. Daily might be a little excessive, but you should certainly be publishing at least 4 original posts per week. The best way to stop a lack of time being an issue is to plan and write your posts for about 2 weeks in advance. This will take away the pressure and allow you to write when you have a spare moment without the
Do you jump from writing about design, to social media, to films, to recipes? Is this is the case you probably lack focus, and your audience won’t know what to expect from you. By finding your niche blogging topic and sticking to it, you’ll build a brand into your blog that will encourage people to return time and time again.
Writing a blog on your own can either be really successful, or a complete failure. If you have a strong voice and are able to craft an argument, showing both sides of the coin, then you’ll be fine. However, if your blog starts to appear quite rambling and one-sided, you might want to consider inviting guest bloggers to offer some differing perspectives. Guest bloggers are also a great way to grow your audience and SEO efforts.