Why (and How) you Should use Video to Launch your New Product

Video is a powerful medium that can help you entertain, evoke emotion and persuade your market to buy your newest product. Promotional videos are great for new product launches and can be used as part of a social media marketing, content marketing and even email marketing strategy.

The Why

We watch a lot of video. According to HubSpot, 78 percent of people watch online videos every week while 55 percent watch online videos daily.

Videos have been proven to be very powerful sales tools. HubSpot reports that video viewers are 85 percent more likely to buy a product after watching a video about it. This statistic alone shows how important product videos are when it comes to sales.

Videos can also help you attract traffic to your site, where you can convert visitors into customers. HubSpot also reports that online video accounts for 50 percent of mobile traffic. It also reports that by including the word “video” in your subject line, you can increase email open rates by a whole 19 percent and even reduce your unsubscribe rate by as much as 26 percent.

With a promotional video, you can share a lot of information in a short time, but you can also do it in an interesting and entertaining way. Combining interesting shots, helpful information, good lighting, music, and a strategic script, you can create a video that speaks to your market’s self interests and motivates people to try your product.

The How

You’re on board with the idea of creating product videos, so now the next step is deciding how to include them in your strategy. There are all kinds of videos you can produce to support your product launch.

The Teaser

Teaser videos are perfect for creating a buzz on social media or generating excitement among your email subscribers. Create a short video that gives your audience a glimpse at what’s coming, without giving everything away.

The Launch Event

If you are hosting a launch event, produce a video you can share online afterwards that lets people who couldn’t attend experience the event and to keep the momentum going after your official launch.

Even if you don’t hold a formal launch event, a video that introduces your new product, highlights its benefits and tells the audience how to buy it can create more of an event-like atmosphere around your launch.

The Product Demo

Product demonstration videos are great for persuading potential customers to close the deal. They can show off what your product does best and give shoppers the close-up view they need to convince them the product is what they are looking for. These videos can be part of your launch strategy, but can also be used indefinitely to promote your product.

The Spec and Review Video

Producing a more in-depth video that explains a product’s specifications and acts as a sort of “review” is ideal for audiences that are looking for more information. This video is one that you won’t use alone, as you’ll need some shorter videos to capture your audience’s attention. Then, once you have it, this video will go more in depth for those who want more details.

There’s no question that videos can be a powerful marketing tool. Using them as part of your next product launch can help you capture attention, drive traffic to your site and persuade people to make a purchase.