Where to Host and Post

With so much content to share, so many platforms available, and a whole variety of hosting options around, finding the best place to host and post your content can be a nightmare. If you then have to consider your search engine optimisation options; trying to find a platform which will host and optimise your content effectively can be a grueling task.

What kind of content am I talking about here? Anything that isn’t your website; mainly social media content, like videos or photos; blog posts; info-graphics; case studies; and even press releases. It all needs a home.

It might seem like a good idea to host everything on your own website server, since this will create a content pile in one place which can be crawled and indexed by search engines. But, this won’t create solid social media signals, and it won’t make your content very shareable.

Here are the best places to host and share your content, explained in as simple a way as possible, given the intertwining nature of the Internet.

While it may be easier to simply upload your photos to Facebook, this creates barriers for people who don’t use Facebook (there are some) and for search engines. Photos from your albums won’t show up in searches, so you’re better off HOSTING your content somewhere else in addition to Facebook, like Flickr…

…Flickr is perfect for optimising your images, provided you name and tag them appropriately, before long they’ll be showing up in searches and linking back to your site. If you make your images available under the creative commons act, this will also drive traffic….And Flickr will also allow you to POST to Twitter…

… If you’re good at crafting catchy tweets, then Twitter could be just the place for you to POST images. Your twitter account is a great way to get noticed and build up social links to your main website. But, be warned that a tweet will have a shorter shelf-life, so your image might not get the engagement it would if you were to POST it to Pinterest…

… Pinterest is the best opportunity your images will have to go viral. Sharing content is the very nature of this platform, just be sure that your images are appropriatly named, described, and linked back to your site. Images aren’t the only thing that will flourish in Pinterest, it’s also very popular with video too, which you can HOST on YouTube…

… Having an active YouTube channel can be an excellent way to engage your audience.  You could also go with Vimeo, although some argue that since YouTube is linked in with Google, it puts it on better footing with the search engines. If you go with YouTube make sure you annotate your videos to add links to your website or even your blog…

… Finally, a blog is the perfect place to link everything back to. Think of it as your social hub.