You likely use your website to help you persuade people to do something, like buy a product, sign up for a service, contact you, subscribe to blog posts or take any other kind of action. Websites that are just full of content and don’t inspire readers to take action aren’t very helpful and won’t support your marketing efforts.
While it’s true that your entire website may be persuasive in some way, there are a few places where it is especially important to use persuasive copy, graphics and calls to action.
In many cases, your home page is the first thing site visitors see. Take advantage of this by making sure you capture attention and persuade people to take some kind of action, like visit another page, buy a product or contact you.
Use things like image sliders, sidebar buttons and text that stands out with colour and size to do this. Keep things simple so people don’t get distracted, but attract attention to your calls to action.
Of course, you use your product pages to make sales, so they need to be especially persuasive. They need to tell people why they need your products or services, what benefits you can provide and why they should make a purchase.
Do this with catchy sales copy that isn’t too over the top. The text should strive to make sales, but shouldn’t be so pushy that it turns people off. Don’t forget to use attractive product images and list things like specifications, competitive prices and other perks your customers can expect.
Sign up Forms
Your sign up forms should work hard to persuade people to submit them. The whole purpose behind these is to grow your list of subscribers, encourage people to contact you or generate sales leads, all of which require persuasive tactics.
Sign up forms should be simple to use and only require the information you need, so people will be more likely to fill them out. They should also capture attention, so make them stand out using colours and graphics. You can encourage people to respond by clearly illustrating the benefit they will get or by offering a freebie.
Your blog posts can act as persuasive elements that are very shareable and help you drive traffic to your site. New and fresh content is important to strong content marketing and search engine optimisation, so you can use your blog to support several parts of your internet marketing efforts.
Blog posts can be generally persuasive by highlighting products or showing potential customers what you can do for them. They can also act as part of a specific campaign, like a product launch, special event, rebranding campaign or brand awareness campaign.
These aren’t the only places you need to add persuasive elements to your website, but they are areas that require some extra attention so your site will help you achieve your goals. Look for ways to update your site so it is more persuasive in encouraging people to take actions that will benefit your business.