When your visitors come to your website, do you show them the things they want to see? Sometimes it’s easy to get caught up in a flashy site design or in producing the kind of content we think our market wants. The problem with this is that it can lead to a website that isn’t targeted for the right market or designed with visitors in mind, making it a less effective marketing tool.
Regardless of what industry you are in or what kind of business you have, here are some things site visitors are looking for.
Basic Business Information
Your website should represent your business and brand, and one of the easiest ways to do this is to have a good “about” section. Tell your visitors who you are, what your story is, why you do what you do and how you can make their lives easier. When someone comes to your site after hearing your name or seeing you mentioned online, you want him to know right away what benefits you offer.
Your Products or Services
Of course, your website should also highlight your products and services. This seems like common sense, but you’d be surprised how many business websites make it hard to shop for products.
In most cases, you’ll want to direct people to your product listings right from your home page. Always use a clear navigation system that makes sense and makes it easy for people to find what they are looking for. Consider adding a search box and make sure your online browsing, shopping and purchasing processes are simple and work smoothly.
Contact Information and Locations
Your contact information should also be easy to find. This is important for people who want to get in touch about your products, need assistance shopping online or want to visit your location. Many websites include this information in the footer, so we have come to expect to find it there and this is a good place to list your phone number and address. If you don’t use your footer, be sure to put it somewhere else where it’s easy to find and label it clearly in your navigation menu.
Social Media Links
If people like what they see on your website, they will want to connect with you on social media. Make this easy by making social media buttons and links prominent. Include them in your header, footer or a sidebar so they are visible on every page of your site. Also be sure to add them to your blog posts and other pieces of content so site visitors can easily share them with their friends.
Helpful Content or Freebies
Finally, visitors want to see helpful content they can access for free. If you give people what they need, they will see your business and website as a valuable resource they trust. This will lead to more traffic, sales and social media followers.
When you deliver these things on your site, you will make it a more effective marketing tool. It will appeal to your target market and encourage people to take action, helping you achieve your marketing and business goals.