What to Look for When Building Links

When you’re building or earning links to your website in an effort to earn search rankings, what do you look for? How do you know the links you are getting are high quality and will help you achieve a higher page rank? What about branding? Do the links you earn help you build your online brand?

There are several factors that define a “good” link. Good links are those that will benefit your site in some way, whether that be SEO or marketing related.

Sites that Have a High Page Rank

Look for websites that have a high page rank. There are browser plugins that can help you find page ranks quickly and easily. These types of websites will help you boost your own site’s rankings. Generally, you should build links on sites with a page rank of three or four, but the higher the page rank the better.

Legitimate Sites with High Quality Content and Lots of Activity

It is usually safe to say that a site that has a high page rank has quality content, but that is not always the case. When you work to build and earn links, make sure the sites you obtain links from have good content, are legitimate and have lots of user activity. Experts have found that things like traffic and social media shares can have an impact on search rankings, so popular sites can help your SEO efforts.

Sites that have a big audience and are frequently shared from are also great for marketing opportunities. One of your goals is to get your business in front of more and more people, and these sites can help you do this. If your content is particularly compelling, you can also get referral traffic from these sites.

Is the Site Relevant to You and Your Market?

Publishing content or gaining links on sites that are relevant to your business and your market is much more beneficial than building links on random websites. First, Google places more weight on links from relevant sites. Second, you’ll be able to build your brand while reaching a whole new audience when you work with relevant sites. For example, if you publish a guest blog post on a website that attracts your market, you’ll be more likely to gain some traffic and leads than if you posted on that content on a site that isn’t relevant.

Nofollow vs. Dofollow Links

Nofollow links are links site owners can use to tell search engines not to pass their site’s reputation on to the site in the link. Dofollow links tell search engines to pass the reputation on. For SEO purposes, dofollow links are better. If your goal is to raise your page rank, try to earn dofollow links.

That being said, nofollow links are still beneficial to your business. They can help you build your brand, get your name out there, reach your market and drive traffic to your site.

These are just a few qualities to look for as you build and earn links for your digital marketing and SEO campaigns. There are many other things that can help you decide if a site is worth earning links from, but these standards can help you get started.