What it Really means to have a Mobile Site

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You have probably heard over and over how important it is that your business has a mobile website. As more people access the Internet and your site from their smartphones or tablets, it becomes more essential that your site is mobile ready. But, what exactly does that mean? What makes a site mobile friendly?

In essence, mobile friendly means that a website can be viewed on a small screen and that it is easy to navigate on a mobile device. But, there’s much more to it than that.

Small-Screen Design

The first step is to make sure the layout and design of your site lends itself to a small screen. Looking at a website on a smartphone or tablet is very different than looking at one on a computer screen.

Things like menus, images and text will all appear smaller and if the layout isn’t designed for mobile, visitors will have to scroll up and down, left and right and zoom in and out just to see the entire site. Make sure the layout, images and menus are easy to use on a small screen so people won’t get frustrated and leave your site quickly.

Less Copy

On mobile sites, lots of copy can make the entire site feel heavy and overwhelming and even make the site harder to navigate. Don’t overwhelm your visitors or make it hard for them to find what they need. Use enough copy to get your point across and provide necessary information, but cut out any extra.

If you aren’t able to cut out much text, try reorganising it so it is more readable on a mobile device. Divide it into smaller paragraphs, disperse it throughout your site or use visual elements, like boxes or pop-ups, to contain text and grab peoples’ attention.

Fast Load Times

Trying to load a slow site is frustrating enough on a desktop, let alone on a smartphone. Keep in mind that people who are viewing your site from their phone or tablet are likely on the go. They want to be able to quickly check your site for the information they need. They don’t have the time or patience to wait for it to load.

There are all kinds of ways to make sure your mobile site loads quickly, including using fewer images and videos and fewer “extras” that can slow a site down. Check with your web designer or hosting company to find ways to speed up your mobile site.

Front and Centre Details

Since people view your mobile site on small screens and while they are out and about doing other things, they want to be able to find the information they need quickly and easily. They will get frustrated and give up if it takes too long or is too hard to find the details they are looking for.

Knowing this, you should design your site so that the most vital information, or the information that your mobile market is looking for, is front and centre. Put this information on your homepage or on a sub-page that isn’t hard to find.

Mobile websites are essential in today’s Internet marketing climate and can help your business be more successful. If you don’t have a mobile site yet, start designing one. If you do have a site, use this list to make sure it is as effective as possible.