What Is Clickfunnels & How Does It Work? The Honest Answers!

What is Clickfunnels?

Can You Really Make Money Using Clickfunnels?

What is Clickfunnels and can it help scale my business?

The short answer is that Clickfunnels can absolutely help you!

But why do you need a sales funnel? Well, let’s get straight to the point.

Running a business is no easy task. If you are going it alone, you will know how to code, design, market and manage to name a few skills. That’s if you’re not paying out for multiple marketing tools to do it for you *sigh.*

Even if you have a bulletproof business plan and are confident it will make you money in the long run, you can easily get bogged down with the workload required to bring everything together.

Man searching what is clickfunnels on a phone.

That’s where Clickfunnels comes in handy. It allows you to build out landing pages, monitor them and set up email responders. As you’ll soon find out, every business needs a funnel.

But is Clickfunnels the best platform to manage your marketing?

Let’s find out.

What is Clickfunnels?

Clickfunnels is about automating the entire sales process giving you the power to control every stage of the buying journey.

The Clickfunnels software is primarily designed to provide online businesses with a complete sales funnel. It’s a simple, hassle-free alternative to ranking your website in the search results.

It makes collecting leads and securing sales super simple!

Of course, there is more to this software than meets the eye.

So, let’s dig deeper into why Clickfunnels is the perfect solution for any business looking to take control of their marketing.

What are sales funnels?

Basically, a sales funnel is an all-in-one solution to your online marketing.

Think of a website with many pages, posts and actions to take. It’s so complicated that people don’t get around to making a purchase. They leave in a state of confusion.

In contrast, a sales funnel has one page, one offer and ONE opportunity to take action. For this reason, you tend to find that conversion rates on landing pages are significantly higher.

Depending on the action people take when they hit your landing page, they will be entered into a sequence of marketing messages. If they leave, without making a purchase, you can retarget them with a downsale.

Don’t consider this to be a failure, though. Not everyone who visits your page is going to convert into a customer (admittedly, that is the ultimate dream!) but that kind of conversion rate is unheard of.

Leading people into your funnel:

You should never give up on a prospect as they may not be ready to purchase at that moment in time. Be considerate of your audience and their needs before you make your next move. All future marketing messages need to be carefully considered. This way, you are more likely to build trust with potential buyers and secure a sale down the line.

Brands that push for a sale too soon are often the ones that come away empty handed. Think about the last time you entered a store only to be confronted with a pushy sales assistant. They wouldn’t leave you be no matter how many times you insisted that you were “just browsing.” We’re willing to bet you walked away. If so, we don’t blame you. It’s really offputting.

Instead, give your customers the space to browse and help when they need your assistance. Honestly, it’s the best possible sales strategy and is one that can be easily applied to your funnel.

If a prospect doesn’t convert, ask yourself why? If you’ve targeted a high priced item at small business owners, they may not have the dollar. That’s a case of poor advertising. Perhaps you can salvage the situation by offering them an item at a lower price point. Or bundle together multiple items to increase the perceived value. The costs of production will be low (if you select the right items), but people are likely to purchase as it looks exciting and different to anything they have seen before.

How Clickfunnels helps business owners

Creating a sales funnel can be a tricky process that requires deep pockets to make it come to life.

Clickfunnels makes that process much easier.

Everything is managed through one platform. No longer are multiple marketing tools required to manage every stage of the customer journey. You can design landing pages and monitor their performance, as well as set up retargeting messages, all using Clickfunnels.

Here are a list of tools and materials at your disposal:

  • Website Hosting
  • Landing Page Design
  • A/B Testing
  • Email Autoresponder
  • Affiliate Management
  • Integrated Payment Systems, PayPal and Stripe
  • Training Materials
  • Ongoing Support
  • Multi-Million Dollar Templates

Funnel Templates:

Clickfunnels makes creating complex funnels super simple. There are 26 and counting funnel templates to choose from all tested and proven to deliver a high conversion rate. Whether you are a looking to capture data or sell a bundle of products using a Tripwire Funnel or Product Launch Funnel, you’ll find them in Clickfunnels. Once you select a funnel type, you will get access to a database of both free and paid funnels. You can preview, test them out, and make edits before adding your chosen funnels to your list.

What is clickfunnels and the types of funnels

We’d recommend having a good peruse around the platform before paying out for a funnel. There are so many resources (YouTube Videos, eBooks, Guides, Quizzes, etc.) that give you access to professional funnels totally free.

Funnel Editor:

Once you have selected your chosen funnel, you will be directed to the funnel editor where you will see all your pages in the left side pannel. To make an edit, click the page and you’ll notice a template appear to the right.

From here, you can customise your chosen template to suit the needs of your campaign. Get creative with your designs using product images to draw the eye and gripping call to actions.

While Clickfunnels templates are designed to make you money, they only act as a guide to get you started. Don’t let them hold you back if you have an eye for design but keep in mind the end goal and the needs of your audience.

The editor itself is simple to navigate. It uses a drag and drop editor, similar to the likes of WordPress, to insert columns, elements (Videos, Images, Text, Code Blocks, Pricing Tables, Social Links, etc.) and make style changes.

Page editor explaining what is clickfunnels.

Similarly, you can customise all pages in your funnel and flick between them quickly to ensure you maintain the same style and tone of voice. Want to move one page in front of another? The editor allows you to drag pages into your order of preference.

The most effective order, proven to build trust with your audience, is Squeeze Page (exchange of data for a free resource), Sales Page (a bundle of products and/or services) and OTO Page (one time offer running for a limited time only).

You’ll obviously want to tie your funnel into a payment gateway and email service provider. You can integrate this effectively using the funnel builder editor. One handy thing about the funnel editor is the launch checklist which gives you a breakdown on everything you should complete before hitting ‘live’ on your funnels.

Sales Analytics:

And, of course, once you’ve finished the design of your funnel and started driving traffic, tracking becomes a must.

You will have access to analytics tools to help you monitor the performance of your landing pages. You want to know if the time and money spent on your campaigns is really worth it. Basically, are you seeing a return on investment? Through monitoring your marketing, you can make important changes to your strategy based on your findings.

Sales page explaining what are clickfunnels.

What is Clickfunnels? Drop us a call to find out more!

I hope this quick demo into the platform helped answer your question, “What are Clickfunnels?” and “What is Clickfunnels and how can it help my business?”

Do you still have questions about Clickfunnels or has this just opened up a world of new questions?

Either way, let us know on 01226 720 755, and we’ll get back to you to explain everything in detail.

Disclaimer: We are using affiliate links in this post, so if you choose to purchase Clickfunnels by clicking on a link will pass a little commission our way (at no extra cost to you!)