Your home page is the first thing many of your customers and potential customers see. It is what helps you make your first impression, draw people in and brand your business. Since it’s such a powerful part of your online marketing, it’s important that you get it right.
There are some elements that every effective home page has, and you can adjust them and make them work for your business, no matter what industry you are in.
Design that Supports your Brand
Your site’s design says a lot about your business. It helps you communicate to visitors that your business is professional and trustworthy and even helps you set the stage for your brand. The colours, layout, photos and style of your website should complement your brand to help you solidify your online presence.
No matter what kind of design you use, it should look clean, professional and up to date. Avoid clutter, too much copy and low-quality photos.
Message Above the Fold
The term “above the fold” is normally used when talking about newspapers and refers to the area above the centre fold of the paper. When it comes to websites, it refers to the space at the top that you can see without having to scroll down.
Of course, this is the first thing your market sees so including your message here is important. When you do this, your message becomes the focal point and you can more easily represent your business in a matter of seconds.
Simple Call to Action
Along with a clear message, your site also needs a simple call to action. Asking people to sign up for your email newsletter, learn about your flagship product’s features or connect with you on social media are simple calls to action that can help you draw an audience in, so you can continue to influence people with your other marketing tactics.
Clean Navigation Menu
When people come to your website, the hope is that they will explore your content more or be able to find what they came for very quickly. To assist with both of these goals, you need a clean navigation bar with a menu that makes sense. Use simple titles and organise your menu with categories and sub categories that lend themselves to what you do and what your site visitors will want to do on your website.
If your site has a lot of pages or a blog, include a search box so people can quickly find what they are looking for. Remember that some people will come to your website looking for something very specific or may decide to do a search after browsing your content. Make this easy for them by including your search box somewhere where it will be easy to find, like in your header or a sidebar.
Social Media Links
If you use social media marketing, add links to your pages on your home page so people can easily connect with you. Including badges or buttons in your header, footer or sidebar will ensure people see them and make it more likely they will click on them to follow you on Facebook, Twitter, Instagram or another social media site.
Updated websites that complement general marketing plans can become a powerful part of an online branding strategy. Taking some time every so often to review your home page to make sure it is working for your business and helping you effectively reach and communicate with your market will really pay off.