It’s that time of year when the big kids and the pranksters come out of the woodwork with their bags of tricks and leave us with our palms on our faces cursing our gullibility. April Fool’s has become a holiday which allows the big guns to have a little fun and show us that they don’t always take things too seriously.
Before the digital age dawned, our April Fool’s arsenal may have included moving a friends car and pretending it was stolen, or telling your parents you’re pregnant. Now it can take months of planning and, if you’re Google, a whole lot of app development. Many are claiming that the Internet has ruined April Fool’s day, but I think it’s improved it. Yes, our April Fool-dar may be on, and we may know instantly that we’re being had, but that doesn’t stop it from being entertaining.
Here’s a round-up of some of the best April Fool’s pranks from around the web…
Westjet, a Canadian airline, read our minds and offered us something we’ve always wanted: Child-free cabins. Imagine the peace and tranquility, but alas, this was only a (very well executed) prank.
Conan O’Brien ousted Pete Cashmore as CEO of Mashable, a move we all saw coming. In an effort to shake things up, Conan introduced us to the manual tweet – a method which solves two of Twitters main problems; it doesn’t use paper, and it’s too fast.
Ikea released this amusing product recall; those pesky left handed allen keys!
Google took things to a whole new level and released an abundance of brilliant videos: my favourite, GMail tap. Blending the old with the new: it’s morse code for your smartphone.
And finally, take a trip over to Google Maps and check out the new 8-bit NES quest edition. Not content with just making an amusing video about it, Google went ahead and made the whole damn thing. And it’s a beautiful blast from the past.
So, should April Fool’s be a part of your marketing campaign? Of course! So if you missed out this year, better get planning for next year.
And if you were wondering – my post about the over-optimisation penalty wasn’t a prank – that’s actually happening. Sorry!