Weekly Round-Up #43

The best video marketing campaign of the week – Coke’s “Unlock the 007 in You” campaign, which featured commuters tackling a series of obstacles to win tickets to the latest Bond movie. No doubt they were actors, as getting people to take part without signing a legal waiver would be madness, but the campaign was still very entertaining.

Even after the many updates and improvements to the UI, many are still wondering how much clout Klout even has. That’s why two new start-ups are on the scene and promising to deliver the big data results that Klout can’t. We’ve already reported on one start-up to watch, Telagence, which promises to build a social graph of connections and communities, making it easier to see the links. We can also add Little Bird to the list, which promises to show you how to connect with the biggest influences on social media, and how to become one yourself. This article by Bloomsberg Business Week explains how the two could blow Klout out of the water.

We all anxiously waited for the iPad mini to be unveiled and see if Apple can still reign supreme in the tablet market as they compete directly with the low-priced Android Nexus 7.  Already questions have been raised about the high pricing, and it has been revealed by Mashable that 45% of iPad owners are unhappy with the timing of this release, which is so close to the iPad 4. However, the iPad mini could also spark up some interesting advertising activity, as advertisers are forecasting a boom in mobile ads around the holiday season.

Facebook has started to show increases in mobile ad revenue, an area they were previously stumped by. But just as something good happens to them, they launched yet another unpopular feature. Personal users can now promote their posts, which will ensure their updates are seen by all of their friends…otherwise, around 80% of your friends list will miss out. Likewise for pages, you won’t see updates from all of the pages your like, unless you manually opt in by adding pages to your interest lists. If users can no longer use the network to reach their friends, this could spark the end of the growth of Facebook.

Is social media making us more whiney, or is it just giving us a better platform to voice our concerns? This article by the Financial Post suggests that social media is making companies handle complaints very differently. As customer grievances are very often played out in public view, companies are working harder than ever to ensure their customers are satisfied.