It’s been a busy week for keeping on top of various search engine optimisation and analytics updates. And as always, social media has been buzzing too.
- Google announced new features on their analytics dashboard aimed at making your website content more engaging and your social referrals more traceable. They revealed the new experiments tab which allows web site owners to try out different layouts and content on their audience and track which achieves the best results. They also added new social analytics which will tell you where your referrals are coming from.
- Bing announced new Webmaster tools available, and SEOMoz got the scoot direct from Bing in their Whiteboard Friday yesterday. Check out the video to find out how to make the most of these updates.
- Have you noticed changes to your “Poeple Talking About This” on Facebook? You’re not alone, since Facebook introduced the new viral shares feature brands have been seeing an increase in PTAT numbers.
- The Facebook App store is now open for business, and shows a push in the right direction for monetizing their mobile platform.
- In other news, after reports that Facebook ads are failing due to the lack of commitment to mobile trends, Facebook is looking forward to announcing the results of a Comscore study which reveals that their ad platform does work. More on that next week!
- Starbucks made a monumental mistake on Twitter during the Queen’s Jubilee celebrations. They accidentally asked Irish fans to tweet why they’re “Proud to be British.” Needless to say, their Irish audience was a little more than miffed. Starbucks issued an apology, but as with all social media gaffes, their audience were not so quick to forgive. It’s amazing how things can go so wrong in 140 characters or less.
- Thought Instagram was just a tool for making lunch look vintage? Think again. This article takes you through the argument that Instagram is relevant for SEO – why? The Internet is visual, and images are shareable.
- Twitter has re-branded and dropped the full word Twitter and lowercase t icon in favour of a simplified Twitter bird, they’ve also released some strict guidelines for its use. Below are some are the banned logos.