Website Marketing Glasgow
Outrank your competitors with a Glasgow website marketing strategy!
We understand that website marketing is overwhelming. It’s everything from site optimisation to social media, so where does it fit into your business? All too often business owners think “let’s wing it” or “we don’t need it” despite the evolving digital landscape. Not moving with the market is a recipe for disaster. You will lose out on sales to competitors who have an active internet marketing strategy. Starting from the ground up with marketing is a challenge as you are competing with established companies. That’s where we come in.
We have been in the Google game since the inception of the internet. We have watched as the industry has changed, through every algorithm update and marketing trend, and come out as the market leader. Whether you are just starting out or have been in the business for some years, in today’s competitive market, you need a website marketing Glasgow strategy. We have secured many competitive position one rankings that continue to bring in the enquiries – we’ll take that as a success. Our clients enjoy the same exceptional results and you can too. Simply hit the ‘Quick Enquiry’ button for a free, no-obligation quote:
Why choose Bigfoot Digital?
You may think you know about our company. You may consider us ‘just another SEO agency.’ But then again, you don’t know our approach to client campaigns. Many SEO companies are too wrapped up in what they think Google wants. They don’t research anything. They assume things. We are not like other SEO’s. Everything we do is a product of months of extensive research and testing. Our website marketing Glasgow strategies are born from tests we run on our business website. They are proven to generate positive results and are unique to Bigfoot Digital. And before you ask, everything is in keeping with Google’s best practices. Here’s what you can expect:
- Honest monthly reporting on rankings and results.
- Access to proven SEO strategies.
- Bespoke pricing depending on your budget and requirements.
As a company, you should always have a set of goals you are working towards. It’s not enough to say “I want more sales.” Your goals should drive your marketing strategy forwards and ensure you are always moving in the right direction. They give you focus and dedication to get things done. We’ll work with you to define a set of KPI’s unique to your business to ensure you can measure the impact of your website marketing Glasgow campaign.
As a customer, you will understand the importance of a website that offers a flawless user experience. Unfortunately, what people fail to prioritise is search engine optimisation (SEO). It’s the website marketing Glasgow strategy that gives your business credibility. Without successful SEO, your website will be invisible. Over time, optimisation will increase your position in the Google search results making it visible to potential customers across the globe.
As an established Glasgow SEO agency, we have the knowledge to not only improve your rankings in Google but generate an impressive conversion rate. After all, you need both to grow your business in a competitive sector. Here are some of the strategies we follow:
Link building: Every SEO campaign starts with detailed keyword research. But, it’s important to take a deep dive into keyword research. Get it wrong, and you have wasted time optimising for keywords with little impact. For optimum success, source keywords with commercial intent. Rank for those and expect traffic from people who are likely to make a purchase. They have arrived with one goal, and that’s to spend money.
Let’s take the keyword ‘Marketing’, for example. It’s an incredibly ambiguous keyword that could have multiple interpretations – the search intent is not clear. The user could be looking for a definition, advice or even a career in marketing. Instead, the keyword ‘Website Marketing’ is clearly identifiable as someone looking for marketing in Glasgow. It’s also much easier to rank for and has a high search volume – win, win, right?
Once you have secured keywords, it’s time to craft content for your site. It will need to be flawless, though. Creative content that captures the attention of readers will help land otherwise challenging conversions. Our SEO team are skilled in the art of optimised content that is favoured by Google and your customers.
We’ll also set up tracking on your site to see if people are leaving your site, and why? Are they not engaging with your content? Do they need a clear call-to-action? If so, we can identify these problems and rectify them to ensure you never miss an opportunity to secure a sale.
Search engine optimisation goes beyond writing optimised content and pointing powerful links to your site. You first need to account for technical optimisation. Technical SEO is comparable to building foundations that need to be secured before construction begins. In other words, the first step to any successful online activity. Fail to secure your foundations and watch as the entire campaign crumbles.
Technical optimisation includes tasks such as checking for duplicate content, fixing broken links and increasing the speed of your website. All of which are fundamental ranking factors in major search engines like Google. Get this right, and your campaign is off to the best start. Our optimisation specialists are skilled in all manner of technical tactics that will give you a significant rankings boost.
Social media marketing
Social media gives your business the power to communicate with customers and engage with prospective ones. It’s a powerful marketing channel that allows you to build lasting relationships with those who matter to you most – your customers. We’ll create targeted ad campaigns that reach prospective customers who are genuinely interested in what you have to offer.
Our strategies are based on return on investment; we never throw money away by targeting the wrong people. If they don’t convert, we won’t go there. All results are monitored on a daily basis and delivered to you via email meaning you are always in the know.
We have a passion for creating beautiful, functional website designs that convert clicks into customers. Our website marketing Glasgow strategies start with a responsive site that operates flawlessly on desktops, tablets and smartphones. Having a mobile-friendly website is essential in today’s modern market. People are increasingly relying on their phones for information at the click of a button. A site that loads in 5,4 or even 3 seconds is no longer good enough. It needs to be instant. Google has recognised this shift in customer behaviour. You will now be rewarded for having a mobile-friendly website. Essentially, the quicker your site loads, the higher you will rank.
Contact our website marketing Glasgow experts today!
Ready to start your journey to position one? Drop our website marketing Glasgow team a message at firstname.lastname@example.org with your requirements – we’d love to hear from you!