If a picture is worth a 1000 words, then a video is worth a 1000 words, 25 times a second.
At Bigfoot Digital our passion for online marketing helps us to understand and keep up to date with current trends in online user activity and viewership. For a while now we have been producing high quality video marketing from our HQ in Barnsley, Yorkshire for clients locally and internationally, and by high quality we mean a few things.
As well as knowing how to put a video in front of an audience it’s important that first of all the video content will keep that audience interested and watching after the crucial 8 second mark up until your final call to action. Great content is all dependent on your target market and your brand guidelines, we make sure all of our video marketing campaigns are bespoke and original as well as shooting in full HD with an array of ‘toys’ to create industry standard video production, including our in-house animation.
Video is a powerful medium that engages on a level much greater than text and images and while 61 percent of the total population each watched an average of 397 online videos in the month of January 2014 (Comscore), video is increasing in popularity and becoming an expected element of a customers online experience on everything from e-commerce sites to corporate blogs. With clients using video marketing we are seeing real benefits to SEO and social media first hand, but how do you make video marketing work for you?
Whether it’s integrating video into a new or existing online marketing strategy, video marketing can be tailored to suit any business and their needs through an expansive array of video styles and platforms. For instance you may benefit from a Vine, Instagram or Snapchat campaign more than a Youtube based video marketing campaign or vice versa. Video not only improves audience engagement but has also been found to dramatically improve brand association, ROI and purchase intent.
For more information on how we can make video marketing work for your business please get in touch with us on 01226 720755 or email us at firstname.lastname@example.org