It’s true that videos can bring more traffic to your site and are often shared more often than other types of content, but these things don’t happen automatically. To get the most out of your company’s videos, they need to be strategically planned, clearly send a message and be professionally created.
There are some video formats that are more popular than others. These formats can help you get more views and more traffic, and may even give you some inspiration for your next video.
The classic how-to video can work well for brands that sell services, information, education or products. Use a how-to video to teach your audience something useful or how to use one of your products. The idea behind this video is to create a resource. If one of your marketing goals is to become an industry leader and someone your market trusts for information, how-to videos would be a good fit for your brand.
Product Review Videos
If you’re debating whether or not to produce product videos, take these statistics from Internet Retailer into consideration:
- People who watch product videos are 85 percent more likely to buy the product than those who do not.
- When someone watches a product video, he is 144 percent more likely to add the product to his online shopping cart.
Needless to say, product videos can be extremely powerful. If your company is in the business of selling a product, failing to use product videos would be a big mistake. You can add some interest to product review videos by filming your product in action or including some user testimonials.
Letting your market get an inside look at something at your business can help you create interesting video content and can help your audience feel like it is a part of your organization. Depending on how transparent your brand aims to be, you could produce videos that give a glimpse of a company event, a sneak-peak of a new product or a message from one of your managers or employees.
New Information Reveal Videos
When your company has big news to share, a video can be a fun and more interactive way to get the word out. If you unveil a new product or service or make a major change to your location or client offerings, consider creating a video to show off the change. If you are a big brand, and have a large following, you may even consider setting up a live video feed of an unveiling and then posting the video on your blog and social media channels for those who missed the event.
Video production can be a great way to add fresh content to your digital marketing plan. Consider these formats when determining if a video can benefit your business and goals.