The United Kingdom has hit an amazing benchmark: it has become the most mobile country in the world. Surpassing Japan, which used to hold the number one spot, the U.K. uses 424 megabytes of data each month, which is an astounding 60 percent increase from last year. Japan uses 392 megabytes per month.
More people in the U.K. use the Internet from a phone or other mobile device than any other country. Only a few years ago the vast majority of Internet usage came from desktops and laptops, but the gap has slowly been closing as mobile technology becomes more common and more affordable.
Not only are more and more people getting online from their cell phones, tablets and other mobile gadgets, but people are also spending a considerable amount of time online. According to Ofcom, people in the U.K. spend an average of just over 12 hours online each week. This may be due to the fact that 58 percent of the country’s citizens own a smartphone.
We’ve written before about how the world is going mobile, and how it’s absolutely vital that companies follow this trend. With the introduction of high Internet speeds and mobile apps that can connect people to social media, news, shopping and almost any other type of website, combined with affordable and popular technology, it’s no wonder the U.K. has reached this milestone.
Making Your Business More Mobile
Taking your business to the mobile market takes some thought and creativity. Knowing that a huge portion of the population is using the Internet on their mobile devices, you may find this is one of the best ways you can reach your target market. There are literally dozens of mobile digital marketing tactics you can use, but here are a few ideas to consider.
Your Own Mobile App
Depending on what kind of business you have, creating your own mobile app may be one of the best ways to reach your mobile market. Retail, travel and technology businesses are just a few of the types of organizations that boast their own app.
Make Your Site Mobile Friendly
Making sure your site is easy to navigate and view for your target market from a mobile device will most likely decrease your mobile bounce rate, so your traffic will stay on your site longer and respond to your call to action.
Use Social Media
If you already use social media, your audience is probably already connecting with you from their smartphones and tablets. Keep your social presence strong and consider using it to host a mobile-centered contest or event (think a scavenger hunt, live tweets from an event or a photo contest). Social media ads and sponsored posts are also effective tactics.
Bringing your business’ digital marketing strategy to the mobile world is a smart way to target your audience. When it comes to mobile digital marketing, there isn’t a one-size-fits-all solution. Assess your business’ goals, publics and needs before you implement any mobile marketing strategy.