When you use Internet marketing to promote your business, you want to reach as many people as possible. Some new research shows that if you include just two things in your marketing strategy, you will reach 8 out of 10 Internet users.
So what are those two things? Social media marketing and blogging.
While these two basic Internet marketing strategies may seem simple, Search Engine Watch reports that businesses that use them reach 80 percent of Internet users.
To widen your audience and make sure you are reaching your target market, you need to use both social media and blogging strategically. If you use these tactics without purpose or direction, they won’t help you achieve results.
Jumpstart your Social Media
When was the last time you reviewed your social media marketing strategy? Reassessing your strategy often will help you make sure you are using each account to its fullest potential and benefiting from your efforts.
Choose your Sites
What social media sites are you using? Look at your accounts and make sure things like your biography, profile picture and contact information are all up to date. If your fans are engaging with you and you are gaining an audience, you are likely using these sites well. Consider if there are other social media sites that lend themselves to your brand and goals.
The content you create, curate from other sources or even the status updates you post should all help you reach your goals. You can accomplish all kinds of things, from increased brand awareness and sales to more email subscribers through social media. Decide whether the posts you share are helping you be successful.
Take some time to assess your social media accounts and strategies to make sure they are helping you reach your overall marketing goals.
Rethink your Blog
Your blog should also help you achieve your business goals. One of the biggest benefits of your blog is that it is a platform you have full control over. Social media sites come and go, features are always being added and removed and you don’t have complete control over how your page is branded. But, with your blog you know you have a platform that will always be there and will look and function the way you want it to.
Your blog also gives you a unique opportunity to get your own message, facts and information out there, without the risk of it being misconstrued. Media coverage, other blogs and sometimes even social media sites don’t give you full control over your message the way your blog does.
Who is Your Audience?
Think carefully about who your blog audience is. Is it potential customers? Current customers? Other businesses? What demographic information do you have about your audience? When you know who your blog is for, you can leverage it to your advantage. If the kind of content you are sharing isn’t of value to your audience, your blog won’t be very successful.
Social media and blogging are two very important Internet marketing strategies. When you use these two elements effectively, your campaign will be successful and benefit your entire business.