Twitter has just launched two new features that make the site even easier for marketers and businesses to use to connect with their customers and promote their business. The first new feature changes the way Direct Messages work and the second allows businesses to schedule Promoted and regular tweets.
Direct Messages from Anyone
Previously, Twitter users had to follow another user in order to receive Direct Messages from him or her. Now, users can change a setting that allows them to receive Direct Messages from anyone on Twitter.
Since Direct Messages are private, they are often used to communicate things like contact information and to ask private questions or provide personal assistance. To activate the feature, you will need to login to your account, click on the gear icon on the top of the page, and choose “Settings.” Then, check the box that says “Receive Direct Messages from any follower.”
This new feature makes it much easier for your business to communicate with your market on an individual basis. Now you can privately provide customer support, answer questions, thank users, offer discounts, and more without necessarily having to connect as followers first.
The change to Direct Messaging will bring big benefits for businesses that use Twitter for social media marketing. Start taking advantage of this new feature by logging in and adjusting your settings.
Scheduled Tweets for Twitter Ads Users
If your business uses Twitter’s advertising services, you can now schedule both Promoted and regular tweets. You can access this feature by clicking on the blue compose button on your Twitter page or through a new “Creatives” tab on your advertiser page. Once you write a tweet, you will be able to schedule it to go live on any date at any time up to a year in advance.
The ability to schedule tweets and Promoted Tweets makes Twitter even more conducive to social media marketing. Now it will be easier for your business to plan social media campaigns more thoroughly and keep your followers informed about special promotions, deals, events and so much more.
For example, if you are planning a special campaign for next month, you can login to Twitter and create several tweets and Promoted Tweets to go live throughout the campaign so you don’t have to manually send each one. Twitter seems to be making it easier for marketers to use Twitter directly from the website, so they don’t have to use third-party programs or websites to schedule tweets in advance.
It is important to remember that not all of your tweets should be scheduled. This handy feature makes it easier for you to plan some things in advance, but you should still login to Twitter regularly to send live tweets, participate in conversations and interact with your market in real-time.
Both of these updates will make using Twitter easier and can help your business more effectively reach your market. Try out the new features by activating the new Direct Messages and scheduling tweets to enhance your Twitter strategies.