Twitter’s New Audience Insights and your Business

Twitter has launched what it calls audience insights, which will make it easier for businesses to learn about the people they are reaching, and potential new audiences, on the social network. If you’re already using Twitter ads, this new tool could help you be more successful. If you haven’t jumped into Twitter advertising, now is a good time to consider it.

Audience Insights Explained

So what exactly is audience insights? According to Twitter, it’s a tool that will allow businesses to “easily discover valuable insights about your followers and the people who have engaged with your organic Tweets.” But, that’s not all. Audience insights will also help businesses explore new opportunities by finding new audiences that are likely to be interested in your brand.

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Audience insights offers information about audience demographics, interests, lifestyles, purchasing behaviour, TV viewing behaviour and mobile usage. As of now, Twitter-specific information is only available to businesses in the United States, but will soon be available in other areas.

Putting Audience Insights to Work

To start using audience insights, you’ll need to be a Twitter advertiser and use Twitter analytics. Login with your advertising account, click on the “Followers” menu and then choose “Audience Insights.”

There are several ways you can use audience insights to enhance your Twitter use, and the more you use this new tool, the more ways you will find to be more effective.

Make sure you are Reaching the Right People

One of the first things you can do with audience insights is find out who you are already reaching. Look at the data that shows you information about your followers and the people who interact with your organic Tweets. Is this the audience you want to reach?

Learn how to Develop your Approach

If you are reaching your intended audience, you’re doing something right and can look for ways to continue your current Twitter use. Find patterns in your postings and use and continue doing what works.

If you aren’t reaching the right audience, you need to experiment with the kind of content you post, the times you post and the way you connect with others so you can reach your target market.

Research your Markets

One of the best things about this new tool is that it doesn’t just tell you how people are interacting with you or who you are reaching. It allows you to delve deeper and find out what Twitter users are interested in, what products they like, what they buy, how they use mobile devices and even what kinds of television programs they watch.

This kind of information can be extremely valuable as you use it to develop your Twitter marketing strategy, ad campaigns and short-term pushes for things like product launches or event promotion.

Twitter’s new audience insights tool will prove very helpful as businesses look for ways to be more effective on the social network. If you aren’t using Twitter advertising, consider using it to promote your brand and add another social media marketing channel to your strategy.