Twitter Teams up with Google’s Russian Rival

Google sure is stirring up quite a storm; from the recent revelations about tracking users on Safari, to their decision to include +1 content in search results. This decision has effectively left Twitter out in the cold, as Twitter feeds will not be indexed by Google.

Despite protests from Twitter:

“As we’ve seen time and time again, news breaks first on Twitter. We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone.”

And you have to admit, they have a point, have you ever heard the BBC news team say “let’s see what’s trending on Google+”?

Not one to walk away from a fight, Twitter has teamed up with Google’s Russian rival, Yandex to make Russian Users’ tweets available through search, paving the way for this to be rolled out elsewhere. Users tweeting in Russian, Belarusian, Ukrainian and Kazakh will be able to search by @username and #hashtag on the Yandex blog search, or by using a dedicated social media search This is quite a step forward, as Google doesn’t currently index the ‘@’ symbol in their searches.

It’s also a clever marketing step for Twitter, according to the Moscow Times, as this move will raise the profile of Twitter and strengthen its position in Russia.

So Russia’s going to be fine with their amazing Twitter searching abilities, but where does this leave us?

It’s apparent that the inclusion of those ellusive+1’s in search results will skew the results in favour of the most popular sites on Google+. It’s fairly intuitive really—a more shareable site is more likely to be relevant—so the ‘share-ability’ of a page is indirectly linked to the CTR. So in addition to your regular search results, you’ll also see how many people have given the site the equivalent of a ‘stamp of approval’.

How do you feel about social media affecting search results?