Twitter has launched a new type of card, or more detailed tweet that includes a clip of a web page, called a Website Card. This new feature is full of potential for businesses that use Twitter to target their audiences and can help you drive more traffic to your website.
What the Website Card is all AboutImage source.
The Website Card is only available to advertisers, as it functions as a sort of ad in the Twitter feed. It is available on both the mobile app and the desktop website.
Website Cards look very similar to tweets but they include an image from a URL, a preview of the content and a call to action. They are also labeled as a promoted tweet so users know they are looking at a form of advertising.
As an advertiser, you can choose to target an audience based on information from Twitter. You can choose who your ad is served to based on interests, keywords and other details.
You can even use Twitter’s tracking services to find out how effective your Website Card is and even measure conversions, purchases and sign ups that your cards generate. This way you can constantly improve your strategy to find what works best for your business and audience.
According to Twitter, the mobile company Three has seen an increase in traffic by using Website Cards. The company had a 64 percent increase in clicks on links just by using the new feature, which just highlights the major value Website Cards can offer businesses.
Should You use the New Feature?
Lots of businesses are tempted to use new features as soon as they are available before they have had a chance to evaluate whether they will be beneficial. To ensure that you will see a high return on investment and that you will get results from Website Cards, you should ask yourself a few questions.
Do I already Advertise on Twitter?
If you already see success with Twitter ads, you should give cards a try. This is a new type of advertising and if your followers respond to ads, chances are you will see success with Website Cards.
Is my Audience on Twitter?
Maybe you aren’t already using Twitter ads, but your target market does use Twitter. Website cards can be a great way to capture peoples’ attention and build your following.
Does this Tactic fit my Internet Marketing Strategy?
If you are working to increase subscribers, sell products, boost your user base or even just drive traffic to your blog as part of your Internet marketing strategy, this tactic could be for you. Website Cards can help you accomplish these goals and many others.
If your goals and campaign could benefit from Website Cards, now is the time to start experimenting with them and finding what works for your audience. As you use engaging copy, interesting pictures and strong calls to action, your audience will respond and you will see increased traffic, more sales and other valuable benefits.