Summer is here and if you’ve been using the same online marketing tactics for several months, now is a good time to try something new and stand out online. Finding ways to stand out will help you draw attention to your brand, spur engagement and refocus your efforts to set your business up for future success.
Use a new Online Marketing Approach
One of the best ways to stand out and reach a whole new audience is to try a new marketing approach. With social media marketing, content marketing, search engine optimisation, online advertising and so many other options, there are all kinds of marketing channels you can use to promote your business.
The best thing about this kind of change is that it will strengthen your existing marketing. It will help you create a cohesive online experience for your market, while at the same time helping you generate interest from new audiences.
Try a New Content Style
When you use content marketing, it’s so easy to get stuck in a rut and continuously produce the same kind of content over and over again, even when it isn’t helping you reach your fullest potential. While you may be seeing success with your current plan, could branching out and trying something new help you be even more successful?
Refresh your strategy by adding things like infographics, marketing videos, ebooks, how-to guides or even high-quality photos and captions to your content marketing plan. When you do this, your market will take notice and reengage with your brand.
Run a Social Media Campaign
Give your social media marketing a boost with a new campaign. Consider doing something like running an ad campaign, holding a special contest, using a new, branded hashtag, changing the type of content you share or even starting an account on a new social network.
There are a lot of things competing for your market’s attention on social media, and when you do something different you have a chance to attract new followers and interact with current followers.
Refresh your Website or Blog
Your website and blog should be the centre of your online marketing strategy. You should link to them from social media sites, search engine optimisation content and email marketing messages, just to name a few places. In fact, your website should be the main source of information for your market and you may even use it as a storefront, where you convert visitors into customers.
This means it’s extremely important that your website is up to date and runs smoothly. It should evolve to meet your customers’ needs and your blog should be updated regularly. If it’s been a while since you’ve update your site or your blog is looking a little abandoned, dedicate some time to updating it and making your blog a more useful marketing tool.
This summer, jumpstart your online marketing and branding to stand out, get your market’s attention and attract a new online following that will bring long-term benefits to your business.