Google has launched a new YouTube feature called TrueView for shopping, which will allow viewers to find out more about your products and even click on the ad to buy them immediately. This new advertising feature is one that holds a lot of promise, especially considering how powerful and influential video marketing can be.
YouTube has more than 1 billion users who watch hundreds of millions of hours of video on the site. With this kind audience, the site has attracted more than a million advertisers, and most of those are small businesses. If you aren’t already taking advantage of this opportunity, you’re missing out.
Using TrueView for Shopping
The new feature can be accessed through TrueView in-stream video ads. As you create video ads to play on YouTube, you can choose this new option to take advantage of new features and the ability to more accurately match individual product ads with specific videos.
Google highlights the fact that for the first time marketers can connect their campaign with a Merchant Center feed to add products to their in-stream video ads. But that’s not all, advertisers can also carefully target the ads based on things like user demographics and location.
With Google’s recent emphasis on mobile optimisation, it’s no surprise that the new ads are mobile ready, so no matter how your audience views them they will look and work great. If you want to start using TrueView for shopping, contact your Google account manager.
What are the Results?
Google has done some testing with TrueView for shopping and the results show that brands can reap big benefits if they participate. From experiencing a revenue increase per impression served by three times, to an 80 percent increase in consideration and a 54 percent increase in ad recall, this new feature is bringing major benefits.
Taking Video Marketing to the Max
So how do you use video marketing to effectively reach your market and sell your products? The approach your business will take will be completely unique so that you can meet your own needs while attracting your target market. However, there are a few things all video advertisers should keep in mind.
Staying Professional is Essential
Even if your video is casual and meant to be entertaining, it should be professionally produced. Videos with high-quality sound, images, lighting and editing are more successful and tell your market you can be trusted.
Target, Target, Target
From the brainstorming phase all the way through the editing and publishing stages, your market should at the centre of your plans. Your video should be highly targeted to appeal to the audience you are trying to reach so people will watch it and then respond to your calls to action.
Match the Call to Action to the Audience
Showing a video to an audience that isn’t interested in the topic won’t do much good, and neither will targeting your call to action to the wrong market. It is important that your call to action is something your market will want to respond to and that will help you meet your own goals.
TrueView for shopping adds just one more way advertisers can use videos to promote their products and raise brand awareness, and keeping these tips in mind will help you be more successful.