The Olympics Games is now well and truly under-way after a spectacular opening ceremony, which was very well received around the world. The London games are set to be the most social games yet, so you can keep up to date with all the action through Facebook and Twitter, and watch the games online, and on your mobile.
Here’s a round-up of the top social media and search engine marketing stories from the past week.
A new infographic published by nielson reveals the uber-social lives of American mums. They’re blogging, they’re pinning, and they play a huge role in promoting brands. The research is based on US mothers, so it would be interesting to see how mum’s in the UK stack up against the highly social Americans.
Research into eye movement tracking has revealed deep flaws in the mobile advertising strategy on Facebook, which is an area which has been troubling Zuckerberg for quite some time. Research revealed that users spend less time looking at ads on the iPad, and even less time looking at them on the iPhone.
Finding the Influencers
This great blog post by Jure Klepic looks at practical ways to find influencers in your industry, and how to reach out to them. It also looks at how to leverage your expertise to become an influencer.
Sometimes we find social media strategy in the most unlikely places. This article looks at the success of WWE and UFC as social media brand builders (who knew they were the third and fourth popular brands on Facebook?!)
Who Drives the Most Traffic?
Social Media Today delved into a tough subject which every marketer wants to know the answer to: which platform drives the most traffic. Find out here.
Here’s a great list of all the things you don’t want to hear from your PPC marketing manager. PPC managers – take note!
Google Tab Search
And finally, an in-depth look at the new Google search tabbed options. More importantly, this post also looks at the importance of this to SEO, and how to make sure your website shows up looking great with the new changes.