Unfortunately, many businesses treat their contact page as an afterthought. They focus on their home page, blog and product pages, but forget to make sure their contact page is user friendly, optimised and strategically planned.
This is a dangerous mistake to make since your contact page can help you bring in more customers and convert leads to sales if you use it the right way. Here are a few tips to help you make sure your contact page is working for your business.
Link to it in Obvious Places
We’ve come to expect links to contact information in the main navigation and the footer of websites, so make it easier for your market to find your contact page by putting links here. But, don’t stop there. Also consider adding a link or even a contact form in a place where people won’t miss it, like on your sidebar for example.
Stick to the Word “Contact”
We’ve also come to expect businesses to use the word “contact” when linking to this kind of information. Don’t confuse people by using some other label on your navigation bar or even links. Keep things simple, clear and concise for best results.
Give More than one Option
You’ve probably seen those websites where the only contact option you have is to fill out a form. But, what if you want to speak to a customer service representative? Or, what if you want to visit a store location? Give people a few options to contact you so the process isn’t frustrating. Some forms of communication you could include are:
- Phone Number
- Email Address
- Contact Form
- Social Media Accounts
- Physical Address
- Fax Number
One key thing to remember is that your customers need at least one private way to contact you. If you don’t offer an email address or phone number, you could be fielding customer support questions or even complaints on social media, which can be hard for you to respond to and can even hurt your brand and reputation.
Ask for Minimal Information
If you do use a contact form, don’t ask for more information than you need. People are becoming increasingly wary of online privacy and being asked to provide details a business doesn’t really need could scare off customers. For example, don’t force a customer to provide a phone number when you offer email support.
Optimise for Mobile
Remember that some of your site visitors could be using smartphones or tablets, so your contact page needs to be optimised for mobile devices. Make sure your page is easy to read, navigate and use even on a small screen so users don’t get frustrated and give up, leading you to lose customers.
Your contact page is one of the most important parts of your website so it’s important that you optimise it and use it strategically. The last thing you want is for your customers to be confused when it comes to contacting your business. Make it simple, easy and streamlined by optimising your contact page.