In order to use your blog as a marketing tool, it needs to meet certain standards. Your blog is a great way to bring traffic to your website, establish yourself as an expert, sell your products and so much more. These three questions will help you assess your blog and decide if you are using it to its fullest potential so you can make it a more powerful marketing tool.
Are the posts worth a visit to our blog?
To get people to your blog and your website, your blog posts need to target your market, be relevant and offer some value. In other words, each of your posts needs to be interesting enough that people will click on links to it from social media or your email marketing campaigns to read the entire post.
Blog posts that will get more people to your website will be relevant to your audience, contain useful information, share news, be interesting and provide value. The value you share through your blog posts will depend on your business and your blogging goals.
Remember that headlines, the first few sentences of a blog post and teaser content all need to be well written, catchy and communicate that value to your market so they will click on your posts.
Do the posts build our reputation as a business in our industry?
Blogging is an excellent way to build your reputation and establish your business as an expert in your industry. Doing this will help you get more customers, create brand loyalty and help your business grow.
To use your blog to establish yourself as an expert, your blog posts should be well written and contain helpful, expert-level information. You should be on the cutting edge of your industry and provide accurate, relevant content to your market. If you want your market to turn to you for solutions, you need to prove that you are able to solve their problems and provide the right products and services.
Does our blog show off our business and reflect our brand?
In many ways, your blog is one of the faces of your business. Some people may learn about your business through your blog and your posts speak for your business. Knowing this, it is easy to understand why your blog needs to show off your best attributes and reflect your brand.
The topics you write about should highlight your level of knowledge and expertise, show off your products or services and reflect your brand. But, you need to take this strategy beyond your content. The layout, colours, design and style of your blog all tell people how to view your business and add to your brand.
When you ask yourself these questions about your business blog, you can assess its quality and power as a marketing tool. Look at each question objectively and take notes about which areas your blog could improve in and then brainstorm changes you can make.
As you strengthen your blog, make it worth visiting and use it to establish your reputation, show off your business and reflect your brand, it will become a more useful marketing tool.