As an SEO tactic, guest posting on other influential blogs can work wonders for your SEO efforts. Not only will it boost your audience, but it will also increase your chances of getting valuable social shares, and provide link juice for your website. It will also go a long way in building your reputation within the industry as a thought-leader.
Many people are deterred from guest posting because they believe it requires a lot more work than posting to their own blog. To be honest, it does, but to get good at guest posting you’ll have to learn to do things you should be doing anyway. So once you adjust your habits you’ll be able to wangle your way onto highly reputable blogs without any problem.
Read, Read, Read
To play good music, you have to listen to good music, and to write good blog posts you have to read good blog posts. Reading other blogs and immersing yourself in the different styles and varied content out there is the best way to get started on the road to guest blogging.
Once you have an idea of what’s out there you can begin to see which blogs are a good match for the content you write.
One of the easiest ways to guarantee you land a guest post spot is to make sure you have a strong presence on your target blog. This will ensure that when they receive your submission, they already know your name. Commenting and joining in on debates is the best way to make this happen. Don’t just lurk and post “great article” every now and then, make a point and take a stand.
Do your Research
Remember when you sat exams in high school and the teacher would always tell you how important it is to read the question before you start to answer it; it’s the same with guest blogging. Read the submission guidelines, they’re there for a reason. The owner of your target blog won’t appreciate receiving an e-mail from someone who isn’t familiar with their blog but still feels that they can contribute in some way.
Do your best joined up writing
If you do land a guest post spot then make sure you submit your absolute best work. Get someone else to check it to make sure it’s free from spelling and grammatical errors. As a guest blogger you’re showcasing your abilities, so make sure you submit your best content to be in with the chance of landing a regular spot.