I’d never thought I could be a Bing person, I thought I would always be Google through and through. And then they go ahead and fix/ improve/ revolutionise the one thing that has always given me deeply troubling doubts about Google.
You guessed it, Social Search, ever since Google+ has arrived we’ve been cursing our search results as sites with the most +1’s are mysteriously pushed to the top of our searches. I don’t care if 50 people left a meaningless stamp of approval on this particular restaurant, I just want to know which restaurant is closest and serves Mexican food! I’m not alone in my frustration, Wil Wheaton recently voiced rather strong opinions about this on his blog – he claimed to be tired of having Google+ shoved down our throats.
So what exactly have Bing done that is so different?
Three. Column. Layout.
It’s everything that you want in a search engine, but with clear divisions. You have your pure and simple organic results to the left, a ‘snapshot’ of your search in the centre, and then social results compiled on the right.
Bing has come along in leaps and bounds to impove their search algorithm. They conducted tests which aimed to see which search results users prefered once branding was taken out of the picture. In January last year 34% of people preffered Bing while 38% preferred Google. Now, the same study shows that 43% prefer Bing over the 28% that prefer Google. Those are some fairly conclusive figures.
While Google has gone in the direction of Integrating everything in to their own Social Media agenda, Bing has embraced the trend towards keeping social seperate, but still close to hand. Bravo Bing! I know I’ll be switching.
What do you think of the new-look Bing?