If you’ve been tweeting for a while, and have yet to see your efforts pay off through increased traffic and sales, these tips are for you. Twitter is fast-paced, conversational tool that has the power to bring groups of people together and spread news very quickly. When you understand how to leverage its features and benefits, each of your tweets will work for your business, improving your traffic and sales numbers.
Use Hashtags to Tap into the Right Crowd
Hashtags are more than a way of categorizing tweets, they are a way of connecting to other people. When you use hashtags that relate to your business, product, or market, the followers you gain will be in your target market and will be much more likely to click on the links you share.
When you add a hashtag to a tweet, you are in essence adding your voice to a conversation. If you join the right conversations, the people tuned in will make up a valuable market of people who are potential customers.
Promote Your Site Strategically
When you tweet links to your site, do it strategically. Be careful not to overly self-promote your business, but strive to share links that are likely to help you make more sales. For example, your lead form and product pages would both be great places to send potential customers.
Tweeting links to your new, and old, blog posts can help you establish yourself as a resource and an expert in your industry, which can also help you increase your sales.
Engage with Influential People and Customers
Twitter is a more valuable tool when you use it to have conversations with other people, not just to send self-promoting tweets. Connect with other people in your industry or community that could influence your customers and engage with your market by retweeting their posts or responding to what they share.
This will help you gain a presence on the site, which will help your account be more recognizable and encourage your followers to interact with you. As your followers click on your links and converse with you, they will be more likely to visit your site and buy your product.
Write Attractive, Enticing Tweets
Writing tweets is similar to writing subject lines for email marketing campaigns. On Twitter you only have 140 characters to encourage someone to click on your link, so use your words wisely. Remember that these few words could be the only thing standing between your site and more Twitter-driven traffic.
Leaving a little room for people to add their own thoughts to your tweets, by using less than 140 characters, can encourage retweeting, which will get your message in front of a bigger audience.
Make Sharing Your Content Easy
Don’t forget to include a link to your Twitter profile on your website and to add Twitter sharing buttons to your blog posts and other content. The easier it is for your site visitors to share your content, the more likely they will be to tweet links to your website. It goes without saying that the more tweets with a link to your site, the more Twitter traffic you will get. This strategy is also a great way to involve influential people, since potential customers may be more likely to be persuaded by a friend who tweets about your content than by you.
These strategies can help you make the most of every tweet you send, so that you can use Twitter to increase traffic to your site and make more sales.