YouTube Video Published — Now What?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

After you’ve published your latest marketing video to YouTube, the job isn’t done yet. If you publish your videos and then don’t do anything else to promote them or leverage them, you won’t be using video marketing to its fullest potential. By doing the following things after you publish each of your videos to YouTube, [...]

Why YOU Need a YouTube Channel

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Does your business have a YouTube channel? If not, why haven’t you set one up? Or if you do have one, are you actively using it? Businesses commonly post videos to YouTube, but often don’t use a channel to its fullest potential. This is a missed opportunity, since a YouTube channel can bring all kinds [...]

TrueView for Shopping Brings more YouTube Advertising Options

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Google has launched a new YouTube feature called TrueView for shopping, which will allow viewers to find out more about your products and even click on the ad to buy them immediately. This new advertising feature is one that holds a lot of promise, especially considering how powerful and influential video marketing can be. YouTube [...]

Google Highlights Opportunity for “How-To” Videos

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Google has published an article that highlights the huge opportunity businesses have if they publish and share how-to videos. The article shares some statistics that illustrate internet user behaviours and shows that people turn to the internet for educational information. Google’s Facts Three of the statistics in this article are of particular interest and can [...]