How to Leverage YouTube as the Second Largest Search Engine

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YouTube has become a very popular search engine, coming in just behind Google in terms of popularity. The site has also become the third most-visited website, and these two facts make it a powerful marketing tool. You can leverage the site as more than just a social network or video publishing platform; you can [...]

TrueView for Shopping Brings more YouTube Advertising Options

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Google has launched a new YouTube feature called TrueView for shopping, which will allow viewers to find out more about your products and even click on the ad to buy them immediately. This new advertising feature is one that holds a lot of promise, especially considering how powerful and influential video marketing can be. YouTube [...]

Google Emphasises Video for Mobile Marketing — What you Should do Now

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A new report by Google emphasises the importance of video when it comes to mobile marketing. Backed by research, the search giant explains why videos are so essential if you want to reach your market online through their mobile devices. Mobile is the New Normal You just have to look around next time you’re [...]

Video Marketing Planning made Easy

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Video marketing can help you do things other types of marketing can’t. With a good video you can reach and influence your market to tell people about your brand, promote your products and inspire people to take action. The combination of images, sound and an excellent script with a strong message can be a very [...]

5 Things you Didn’t Know you Could do with Google+

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Some say Google Plus isn’t a viable social network, but it does have a substantial user base and it can actually help your marketing and search engine optimisation efforts. In fact, there are some things you probably didn’t realise you could do with Google Plus. Build Links and Use Calls to Action Google Plus allows [...]

Easy ways to use Social Media for Customer Service

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Social media can help you do more than promote your brand and connect with your market; it can actually help you provide customer support. This type of customer support is very accessible for your customers and it can also help you build a reputation as a business that cares about its customers and listens to [...]

Go Beyond the Promotional Video: 12 Ways to get Creative with Video

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Image courtesy of Michiel S./Flickr. Video marketing is a powerful way to convey messages to your market and when added to your online marketing strategy, video marketing can play an important part in your overall plan, becoming an even more valuable tool. But, to really get the most out of video marketing you [...]

Three Steps to Focusing your Social Media Efforts

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When you focus your social media efforts you are more likely to get bigger results. The idea that when you market to everyone you aren’t marketing to anyone is true, especially when it comes to social media. If your accounts are sporadic, lack direction and don’t fit in with your overall internet marketing strategy, you [...]

6 Ways to Bring your YouTube Channel to Life and See Results

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YouTube channels can either be a hub of activity or a no-man’s land. When your channel is alive with recent videos, comments and branding, it can bring big results for your business. Great YouTube channels can increase brand awareness, drive traffic to your site and help you spread your message as people share your videos. [...]

The “All or Nothing” Approach to Social Media

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With so many social media sites out there, it’s tempting to try to use them all. You hear from some experts that you need to use every social media site, but is that really true? It would be impossible for your business to use every site, so how do you decide which ones to use [...]