Why User Experience Can Make or Break your Website

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User experience, or UX, is crucial to online success – if your site takes ages to load, looks dated or is hard to navigate, users will give up or switch to a competitor. Holiday shopping is no longer a marathon, but a sprint – instead of traipsing around centres and highstreets, most consumers [...]

What High Bounce Rates are Trying to Tell You

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Bounce rates are statistics that tell you how frequently people come to your site and then leave it again from the same page. A high bounce rate means people aren’t exploring your website and probably aren’t spending much time there. There are some other things high bounce rates can tell you and when you understand [...]

What your Mobile-Ready Site should Look Like

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Google’s long awaited update to its search algorithm that will make mobile friendliness a heavier ranking factor is here. This means that if your site isn’t mobile ready you could risk losing your rankings, making it harder for your market to find you. You can find out more about the update, and get a list [...]

Spring Clean your Blog in 5 Days for a Fresh Start

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Spring is in the air, and for many people that means spring cleaning. If your blog is looking a little stale, your content isn’t supporting your marketing efforts or it is just time for a change, revamping your blog doesn’t have to be a drawn-out process. With this guide, you can spring clean your blog [...]

6 Things to avoid on your Landing Pages

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Landing pages have very specific goals: to generate leads, get people to buy a product or grow an email subscriber list, among others. The best landing pages require strategic design and copy and often undergo testing and experimentation. To make sure your landing pages actually bring the desired results, there are some things you should [...]

What Every Effective Home Page Needs

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Your home page is the first thing many of your customers and potential customers see. It is what helps you make your first impression, draw people in and brand your business. Since it’s such a powerful part of your online marketing, it’s important that you get it right. There are some elements that every effective [...]

Winning Persuasive Tactics for Landing Pages

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Landing pages need to be persuasive enough to entice people to respond to your calls to action. Getting visitors to buy a product, join a mailing list, visit a website or do just about anything else takes persuasion, which when combined with your marketing strategy, can be very powerful. The art of persuasion does take [...]

Why you Should be Using Infographics at your Business

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Image courtesy of Nate Burgos/Flickr. You’ve seen infographics on social media, websites and blogs. Have you ever wondered why so many businesses use them and how they fit into their marketing plans? If you aren’t already using infographics as part of your online marketing, you could be missing out on some big benefits. [...]

6 Frequently Asked SEO Questions Answered

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The world of search engine optimisation is always evolving and with all these changes come a lot of questions from businesses that want to rank their pages to attract more traffic and customers. While strategies come and go and algorithms always change, there are some best practices that are likely to remain in place for [...]

Why and How to Set up an Online Newsroom

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Image courtesy of Dennis Skley/Flickr. An online newsroom, or a section of your website where you can post updates and press releases, can help your content marketing, social media marketing and even search engine optimisation efforts. This year, you can make an online newsroom part of your strategy in just a few steps. [...]