Why User Experience Can Make or Break your Website

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User experience, or UX, is crucial to online success – if your site takes ages to load, looks dated or is hard to navigate, users will give up or switch to a competitor. Holiday shopping is no longer a marathon, but a sprint – instead of traipsing around centres and highstreets, most consumers [...]

5 Things Contributing to your High Bounce Rate (and How to Fix It)

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Are people coming to your website only to quickly click the back button? High bounce rates can lead to a loss of sales, low brand awareness and a floundering online marketing plan. If you’re finding that your bounce rate is out of control, or even if you just think it could be lower, this [...]

3 Strategies to Keep People Coming back to your Site

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Is your website the kind that visitors come to once and then never return to? If it is, you could be missing big opportunities to engage with your market, increase sales and solidify your online brand. But, taking your site to the next level and working strategically to bring people back again and again will [...]

What High Bounce Rates are Trying to Tell You

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Bounce rates are statistics that tell you how frequently people come to your site and then leave it again from the same page. A high bounce rate means people aren’t exploring your website and probably aren’t spending much time there. There are some other things high bounce rates can tell you and when you understand [...]

No Blog Traffic? Try These Tips

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Your blog performs best when it generates traffic. More blog traffic means more readers, a more effective channel for reaching your market, better search engine rankings and mores sales, among other benefits. If you are struggling to drive traffic to your blog, these tips can help. You’re likely already using some of these strategies, but [...]

How to use Instagram to Drive Traffic to your Site

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Using Instagram to boost brand awareness and build an online audience is common, but using it to drive traffic is something many businesses skip. As people become aware of your brand and engaged with your Instagram account, you can leverage that presence to increase traffic to your site. Increased site traffic can lead to more [...]

4 Ways to Get Social Media Followers to your Website

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Having a large social media following and great online engagement are excellent marketing assets. However, you can get even more out of your social media accounts if you can lure visitors from your accounts to your website, where they can become customers, follow your blog, subscribe to your newsletter or complete any other call to [...]

5 Creative Ways to Generate More Site Traffic

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Image courtesy of renjith krishnan/FreeDigitalPhotos.net. There are literally dozens of ways to drive traffic to your website. If your business currently uses a search engine optimisation campaign, you are probably consonantly trying new tactics to see what will influence your traffic report numbers. There are also tactics outside of the realm of SEO [...]

Using Blog Posts to Drive Traffic to Your Website

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You know that blog posts can help you drive traffic to your website, but do you know how to use your posts to their fullest potential to get the most traffic possible? It's not enough to just blog, you need to write blog posts that resonate with your audience and promote your content if you [...]