What your Visitors want to see on your Website

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When your visitors come to your website, do you show them the things they want to see? Sometimes it’s easy to get caught up in a flashy site design or in producing the kind of content we think our market wants. The problem with this is that it can lead to a website that isn’t [...]

5 Things Contributing to your High Bounce Rate (and How to Fix It)

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Are people coming to your website only to quickly click the back button? High bounce rates can lead to a loss of sales, low brand awareness and a floundering online marketing plan. If you’re finding that your bounce rate is out of control, or even if you just think it could be lower, this [...]

3 Things an online Newsroom can do For You

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An online newsroom, or a page on your website for news updates, can bring a lot of marketing benefits. A newsroom can take the form of a news page within a company website or it can look more like a newsletter or latest news section, that is less formal and more like a category [...]

Sure Signs your Website Needs a Makeover

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If it has been a while since you updated your website, it could be time for a makeover. As your business evolves, changes and grows, so should your website. As your online storefront and a major online marketing tool, it is imperative that your website reflects your current business practices, helps you sell your [...]

5 Call to Action Hotspots on your Website

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You know you need to include a call to action on your website, but where do you use them? Where you put your calls to action can be just as important as the calls to action you use. When you have the right location and context, your calls to action can become more powerful and [...]

What NOT to Put on your Website

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The things you exclude from your website are just as important as the things you include. In fact, including some of these things could harm your reputation, make your site less functional and even make your online marketing less powerful.There are all kinds of lists and suggestions out there on how you can improve your [...]

Google Says Desktop Sites aren’t Essential

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Search Engine Watch says desktop sites aren't essential for improved rankings. Search Engine Watch has reported on a statement from a Google employee that is making waves in the online marketing world. According to the article, John Mueller, a webmaster trends analyst at Google, said that desktop sites aren’t essential to gaining search rankings. The [...]

4 Times you Don’t want to Leave your Online Market Waiting

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There are few things more annoying than waiting when you’re in a hurry, especially for your market! Even when we aren’t in a hurry, we expect businesses to serve us quickly and efficiently, and this holds true for online service too. There are some scenarios in your online marketing efforts where leaving customers [...]

Webmaster Tools Becomes Google Search Console: How to get the Most out of It

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Google has announced that it is rebranding Webmaster Tools as Google Search Console to more accurately reflect its users and their needs. According to the announcement, the update will be unrolled over the next several weeks. The way this tool works isn’t changing. It will still offer the same resources and allow businesses to analyse [...]

Study finds 64% of Site Traffic is Organic

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Conductor revisited a study it had previously done and reanalysed data from more than 310 million website visits. The group found that 64 percent of website traffic is organic. This number is significant and highlights why businesses need to have a strong search engine optimisation strategy. Image source. The Research The 310 million [...]