Where (and How) to use Persuasive Power on your Website

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You likely use your website to help you persuade people to do something, like buy a product, sign up for a service, contact you, subscribe to blog posts or take any other kind of action. Websites that are just full of content and don’t inspire readers to take action aren’t very helpful and won’t support [...]

How to Increase your Content’s Usability by 124 Percent

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What if you could make just a few changes to your website’s content to make it more effective? A study by Neilson Norman Group may have uncovered the key to making it more likely that people will pay attention to your content and making it more successful. The Statistics During Neilson Norman Group’s study, 79 [...]

What Every Effective Home Page Needs

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Your home page is the first thing many of your customers and potential customers see. It is what helps you make your first impression, draw people in and brand your business. Since it’s such a powerful part of your online marketing, it’s important that you get it right. There are some elements that every effective [...]

Beyond the Testimonials Page: New Ways to Use Reviews on your Site

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Using testimonials to highlight your excellent products or services is a powerful way to gain new customers. People like to hear from current customers and others like themselves, and often rely on online testimonials and reviews when they make purchasing decisions. But, you don’t have to limit yourself to a testimonials page when it comes [...]

The Importance of Being Integrated

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Now that social media is fully established and part of our everyday lives, we expect to see it everywhere. If I find a company that doesn't have a Facebook page, I'm immediately suspicious. Likewise, when I'm surfing the internet, if I find something I like, I want to be able to effortlessly share it on my Facebook, Twitter or [...]