Forget Old News – this is Real Time Marketing!

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Using live marketing is an approach that can help you stand out, go beyond geographic boundaries to involve your market and gain an active audience. If you aren’t familiar with the idea of live marketing, it’s relatively simple; it’s marketing that happens in real time. Live marketing unfolds as current events happen and while it [...]

No-Fail ways to Add more Personality to your Videos

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Video marketing is becoming a more relevant tactic and one that many businesses are using successfully. But, the most effective videos are the ones that have personality so people will watch them from beginning to end and respond to them in some way. When videos lack personality, they don’t evoke emotions or inspire viewers to [...]

Google Highlights Opportunity for “How-To” Videos

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Google has published an article that highlights the huge opportunity businesses have if they publish and share how-to videos. The article shares some statistics that illustrate internet user behaviours and shows that people turn to the internet for educational information. Google’s Facts Three of the statistics in this article are of particular interest and can [...]

Google Emphasises Video for Mobile Marketing — What you Should do Now

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A new report by Google emphasises the importance of video when it comes to mobile marketing. Backed by research, the search giant explains why videos are so essential if you want to reach your market online through their mobile devices. Mobile is the New Normal You just have to look around next time you’re [...]

What to Know Before you Produce your Next Video

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There’s something about an engaging, interesting and entertaining video that gives an online marketing plan an extra push. A good video can benefit your online branding, social media reach, online presence, brand loyalty and sales numbers. But, to see all these benefits you need to start the planning process before you hit the record button. [...]

Where to Publish Videos for Wider Reach

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YouTube and your blog are probably the first things you think of when you consider where you will publish your marketing videos. These are excellent platforms and should be part of your marketing plan. But, there are lots of other places you can publish videos to broaden your reach. As you reach more people with [...]

How to Optimise your Videos for Search Engines

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Videos can make a big impact on your market and online brand, encouraging people to become customers, support your organisation or share your content. They can do things articles and images can’t, since they let you combine audio and video to make a statement and evoke emotion. While videos alone can be very powerful, they [...]

Study Shows Video Increases Facebook Reach

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A new study by Socialbakers proves just how effective videos can be on Facebook. The research found that videos outranked status updates, links and photos in average organic reach and average fan reach. This means that when you post videos to Facebook, you are much more likely to reach a wider audience than if you [...]

Video Marketing Planning made Easy

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Video marketing can help you do things other types of marketing can’t. With a good video you can reach and influence your market to tell people about your brand, promote your products and inspire people to take action. The combination of images, sound and an excellent script with a strong message can be a very [...]